Marketing Plan for Wilkinson Company

Marketing Essential
(Marketing plan for Wilkinson company)

Covered Content
 Introduction
 Steps of marketing plan
 References

Introduction
 Marketing is a broad term which includes set of activities
that help in identifying needs or wants of target clients.
 This presentation is based on Wilkinson company which
provides housewares related products or services.

Steps of marketing plan
Marketing plan is a business document which contains
information about market like cost, action and goals etc.
In other terms, it can be said that it is like a blueprint
which provides direction to the firm and drives the
company towards the way of success.