Marketing Essentials: A Comprehensive Analysis of Nestle's Marketing Strategies

MARKETING ESSESNTIALS 1
MARKETING ESSENTIALS
Name
Institution
Unit title
Date
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MARKETING ESSESNTIALS 2
Contents
Introduction.................................................................................................................................................3
PART A.......................................................................................................................................................4
TASK 1: Explain the role of marketing and how it interrelates with other functional units of an
organization.................................................................................................................................................4
Explain the key duties and responsibilities for a Marketing Officer and a proposed structure and
operations of the marketing department. (P1)........................................................................................4
1. An Overview on the Different marketing processes........................................................................5
Explain how the roles and responsibilities will contribute to the wider organisational objectives. (P2). 7
2. Explanation of how marketing influences............................................................................................8
3. The value and importance of the marketing role in the context of the organization.........................9
6. Conclusions that emphasis the significance of having effective interrelationships between different
functional departments..........................................................................................................................10
PART B.....................................................................................................................................................12
TASK 02: Marketing Mix (7Ps) to Achieve Overall Business Objectives................................................12
Using the 7Ps compare Your Destination approach to applying the marking mix to that of National
Express in achieving the business objectives. (P3).................................................................................12
TASK 03: Development and Evaluation of a Basic Marketing Plan.........................................................14
Produce a basic marketing plan for the nationwide expansion. (P4).....................................................14
Conclusion.................................................................................................................................................18
References.................................................................................................................................................19
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MARKETING ESSESNTIALS 3
Introduction
In today’s world of competition, marketing is necessary for every small and big organization.
The organizations success and failure is dependent on the relationship with the customers.
Marketers’ duties are determining the necessity of the customers and identify the products to
satisfy them. Here in this report, the marketing processes, strategies, roles and duties of
marketers and many more are discussed in the context of Nestle.
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MARKETING ESSESNTIALS 4
PART A
TASK 1: Explain the role of marketing and how it interrelates with other functional units
of an organization
Explain the key duties and responsibilities for a Marketing Officer and a
proposed structure and operations of the marketing department. (P1)
Marketing and its concept
Marketing is all about building and maintaining a profitable customer relationship with the new
and old customers. There are five marketing concepts by which the organizations plan, design
and implement marketing goals and strategies. (Peter, Olson, and Grunert, 1999)
Production concept: The one of the oldest marketing concepts is production concept. According
to this the buyers and consumers will buy those products and services that are highly accessible,
low-cost and affordable (Wilson& others, 2012). In this concept, the managers and organization
emphasizes on producing that products or services which they can produce most effectively,
efficiently and within the lowest cost.
Product concept: According to the product concept, the consumers and buyer prioritizes the
quality, class, performance level and the characteristics of a product rather than the availability
and affordability. That is why, organization always have to improve their current products and
services for greater customer satisfaction.
Selling concept: According to the selling concept customer needs, demands, requirements and
views are not important. The products or services of an organization will be bought by the
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