Marketing Essentials Activity-1

This presentation provides an overview of marketing concepts, the roles and responsibilities of the marketing function, and the interrelationship between departments in an organization. It focuses on Cadbury, a UK-based multinational confectionary company, and discusses the importance of marketing in achieving organizational goals.

Marketing
Essentials
Activity-1

Content
 Introduction
 Overview of Cadbury
 Marketing concepts
 Roles and responsibilities of marketing function
 Interrelationship between marketing function and other
departments of an organisation
 Conclusion
 References

Marketing is an essential aspect that must
be considered by every organisation
irrespective of their size whether
operated at regional, local or national
level. It requires investment by an
organisation but return maximum in
terms of customer base and
profitability
Introduction

Overview of Cadbury
Cadbury is UK based multinational
confectionary company establishes in the
year 1824. It is having headquartered in
London, England. One of the best-known
British brands, in 2013 The Daily
Telegraph named Cadbury among
Britain's most successful exports.

Marketing concepts
Production concept: According to this idea,
customers like to purchase those items
which are effectively moderate and
accessible. On the off chance that results of
Cadbury won't be effectively open,
customers will change their buying
behaviour towards the offerings of
different organizations

Overview of Marketing process
Marketing processes refers to the technique of examining various open
doors inside market, choosing profitable market, improving
marketing mix and monitoring market needs and requirements. It is
fundamental for the marketing manager in Cadbury to distinguish
the accessible open doors in advertise with the goal that they can be
utilized in the kindness of organization to acquire high incomes.

Roles and responsibilities of marketing
function of Cadbury
Market research: It is important for Cadbury to identify and
understand the needs and requirements of their loyal customers
which can be possible only when marketing manager conduct
market research with the help of taking financial department
regarding arrangement of funds.

Interrelationship between marketing function
and other departments of Cadbury
HR and marketing department: HR division in an organization has
the obligation to recruit and train workers in a proficient way so
they can play out their work in their individual offices with no
complexities. Marketing manager helps in adverting about empty
seats in an organisation to the market.

Significance of interrelationship
Interrelationship between different departments contributes mutual
support towards achievement of organisational goals and objectives.
Working together by each department creates a healthy working
atmosphere as well as maintaining better relations among managers
of different departments. Thus, contribution from every departments
equally increases the possibilities of Cadbury in achievement of its
desired goals and objectives.

Conclusion
It can be concluded from the presentation that marketing supports in
survival of an organisation in competitive market by updating them
about current market trends and requirements. For this, marketing
manager is responsible to conduct market research and accordingly
frame suitable marketing strategies and plans so as to capture huge
market share.

References
Clow, K. E. and James, K. E., 2013. Essentials of marketing research:
Putting research into practice. Sage.
Desai, S. S., 2013. An Analysis of the Competitive Marketing Strategies
of the Hospitality Industry in UAE. IUP Journal of Management
Research. 12(1).
Joshi, M., 2012. Essentials of marketing. Bookboon.

Thank You