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Introduction to Marketing Essentials

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Added on  2020-10-22

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This report will also discuss about various concept of marketing that are being adapted by the companies in order to promote their products and services including the future trends or marketing (Ahmed and Rafiq, 2013). This method helps Cadbury in educating the customers about the latest updates, offers and new products by the respective organisation which results in increase in the number of sales of the company. This method helps Cadbury in educating the customers about the latest updates, offers and new products by the respective organisation which results in increase

Introduction to Marketing Essentials

   Added on 2020-10-22

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MARKETINGESSENTIALS
Introduction to Marketing Essentials_1
Table of ContentsINTRODUCTION...........................................................................................................................31. Introduction to the concept of marketing, including current and future trends......................32.An overview of the different marketing processes..................................................................43. Explanation of the role and responsibilities of a marketing manager.....................................54. An explanation of how marketing influences and interrelates with other functionaldepartments of the organisation..................................................................................................65. The value and importance of the marketing role in the context of the organisation...............76. Conclusions that emphasise the significance of having effective interrelationships betweendifferent functional departments.................................................................................................77. Marketing mix.........................................................................................................................78. Produce and evaluate a basic marketing plan for Cadbury.....................................................9CONCLUSION..............................................................................................................................12REFERENCES .............................................................................................................................13
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INTRODUCTIONMarketing is one of the most important division of an organisation which helps inpromoting and selling of the products. Also, it undertake other activities like advertisement,promotion,product delivery, etc. This report will also discuss about various concept of marketingthat are being adapted by the companies in order to promote their products and servicesincluding the future trends or marketing (Ahmed and Rafiq, 2013.). There are various roles andresponsibilities of the marketing manager which would be studied in the report. Additionally,there are different divisions in an organisation such as HR, Finance, Marketing, etc. Hence, aninterrelation between these departments of Cadbury is discussed in the report. Cadbury is one ofthe well known multinational organisation. The respective company is the second largestconfectionery producer in the world. Also, the organisation is providing its services in more than50 countries all around the world. 1. Introduction to the concept of marketing, including current and future trends.The marketing concept of Cadbury is referred to the strategy which are made andenforced by the respective organisation in order to achieve the companies goal of increasing therevenue by promoting the sales of Cadbury. The marketing concept is consist of five differentconcepts which are Production concept, Product concept, Selling concept and Marketing concept(Baack, Harris and Baack, 2013). These concepts focuses on different aspects of promoting thesales level of the respective organisation.Current Marketing TrendsThere are various marketing methods that are practised by Cadbury in today's time. Theseare mentioned below:Print Media- It is one of the traditional method of marketing that is been adapted byCadbury. The print media promotion of the respective organisation includes newspapers,hoardings, pamphlets and other modes of print advertisements. This method helpsCadbury in educating the customers about the latest updates, offers and new launches bythe respective organisation which results in increase in the number of sales of thecompany. Door-to-door- This method of marketing undertakes the promoting the products ofCadbury directly to the customers by reaching them at their locations. The respective
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organisation use this method of marketing in order to approach such customers which arenot easy to reach and communicate. This helps in increasing the market share of Cadburyand increase the companies turnover.Future Marketing TrendsThere are certain methods of marketing which can be considered as the future ofmarketing due to their flexibility and technical advancement. These are as follows:Digital Marketing- It involves marketing of the products and services of the companythrough digital technology which is consist of modes like Internet, mobile, displayadvertisement, etc. However, Cadbury uses digital marketing tools like e-commerce,Search engine optimization(SEO), social media marketing, e-mails and many more(Baker and Saren, 2016). These methods help in promoting products that are best suitablefor the customers according to their demographics and other basis through whichCadbury can target the right customers.Influencer- It is one of the new trend of marketing the product which is consist ofpartnering up with the influencers. As they have a very high influence on the customerswhich can help making mind of the customers to consume the products and services ofthe company. Additionally, they help in building a strong reputation of the company.Hence, influencers can help Cadbury in promoting the product range of the companyalong with building a strong image of the respective organisation. 2.An overview of the different marketing processes.Marketing process can be defined as a method of measuring the opportunities, selectionof target, developing marketing mix and managing the whole process. Hence, the marketingprocess of Cadbury is mentioned below:Measuring the opportunities- This is the first and the foremost step of marketingprocess which is consist of analysing the opportunities in the marketplace that are bestsuitable for the company. Hence, Cadbury can measure various macro elements of themarket which are demographics, competitions, etc. (Brady, 2014) in order to provide theproducts and services that are highly demanded by the customers. Selection of target- This step helps the selecting the targeted customers for Cadbury.Hence, in order to select the right target of group for the company, STP method is
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