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Marketing Essentials Assignment: Cadbury

   

Added on  2020-06-06

16 Pages5535 Words76 Views
MARKETTINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Explain the role and responsibilities of marketing functions.................................................3P2 How roles and responsibilities of marketing relate to organizational context.......................5TASK 2............................................................................................................................................8P3 Marketing mix to the marketing planning process................................................................8TASK 3..........................................................................................................................................11P4 Marketing Plan.....................................................................................................................11CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................16

INTRODUCTIONMarketing is an activity which is used by a company to distribute their products andservices to customers. It is a process which include selling, advertising and delivering products totarget market and people. This should be carried out with utmost perfection so that they canattract large number of customers from their products and services. Personnel operating inmarketing department should develop attractive designs of products which will seek attention ofconsumers towards their products. Cadbury is a organization industry which deals inconfectioneries which wad established in 1824 with its headquarters in London, UnitedKingdom. It is second largest confectionery enterprise and operates in more than 50 countries allround the world (Silberschatz, Galvin and Gagne, 2014). Company has strong hold in variousfood items like chocolates, candies, snacks etc and from them, Cadbury Dairy Milk hasencountered maximum sales. This assignment will focus on important roles and responsibilitiesof marketing functions. Different ways how the company apply marketing mix in their planningof marketing strategies to achieve business objectives and goals. A basic marketing plan is alsodescribed in this projectTASK 1P1 Explain the role and responsibilities of marketing functions.As mentioned above that marketing is a process which help company to make theirproducts available for consumer use and on timely basis. It is necessary for company to makeeffective marketing plans to execute their plans. Strong distribution of products and serviceshelps company to make a strong position in market and retain that position for long term.Cadbury is considered as the most finest confectionery company and has large number of loyaland satisfied customers. From so many year, they have created a strong brand image incustomer's mind and hold a large market share. It gives tough competition to industries which arein same sector due to their strong marketing and distribution strategies. Managers has to performappropriate research so that they can get relevant information about recent trends as well ascustomer's preferences (Ormrod, 2014). This help them wile developing products strategies.They have to put contentious efforts towards their plans so that they can retain their position andachieve desired success with maximum profits. In order to fulfill consumer needs and

requirements, marketers have to include different marketing functions in their strategies. Some ofthem are described below: Market analysis: Managers of marketing department perform their research on market inorder to get information about consumers tastes and preferences, competitors, etc. This isnecessary for them to carry out as they can make their plans and develop their productsaccording to that (Papasolomou and Melanthiou, 2012). There are some dimension which arenecessary for managers to perform market analysis and those are mentioned below:Market size: It has a vital part in analysis of market as it give information related tocompetitors. More the size, greater number of rival will be present in market. Managersof Cadbury should ensure that their products should fulfill all desires of consumer as theycan easily switch towards rival products. Pricing strategies should be done by consideringcustomers spending habits. It should not be too high or low as consumer can get theperception of bad quality. Growth rate of market: Before making any investments, it is essential for Cadbury toabout growth rate of that particular market. This give them information about how longthat market will last. If it is likely to grow then they can invest their money, if not theyshould not go for any investments (Hair, 2015). This help company to formulatestrategies and executes their activities in growing market so that they can earn moreprofits. Market profitability:Every company establish their business to make profits. Cadburyshould see which market segment has a good ratio of profitability then only should investtheir capital. If any segment has low ratio, then they should not waste their energy andcapital. They can calculate this ratio by considering some factors like buying and supplierpower, entry barriers, etc.Market planning: It is a type of business report where different marketing strategies andtools are outlined. It is made for the coming year and covers many things like business goals andobjectives, steps to achieve that, different costs, etc. Cadbury design their market plans byconsidering all essentials to make it efficient. This document give them appropriate direction tofocus their energy and capital in particular way to achieve desired success and timelyachievement of set goals.

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