Marketing Essentials Assignment: McDonald

MARKETING ESSENTIAL
(Project 2)
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Table of Contents
INTRODUCTION...........................................................................................................................3
1.1 Roles and responsibilities of marketing function..................................................................3
P2 Roles and responsibilities of marketing in wider organisational context...............................5
1.3 Analysis of the roles and responsibilities of marketing in the context of marketing
environment.................................................................................................................................6
1.4 Significance of interrelationship between marketing and other functional unit....................7
1.5 Critically evaluate the key functions of marketing and how they are interrelate with each
other.............................................................................................................................................8
PROJECT 2.....................................................................................................................................9
TASK 1............................................................................................................................................9
1.1 Compare the ways in which marketing mix of McDonald and Burger King can be develop
.....................................................................................................................................................9
1.3 Different tactics that applied in McDonald to achieve business objectives........................11
TASK 2..........................................................................................................................................11
2.1 Produce and evaluate basic marketing plan.........................................................................11
2.2 Evidence based marketing plan...........................................................................................12
2.3 Design strategic marketing plan..........................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
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INTRODUCTION
Marketing is an essential part of the business operation that describes the organisational
practices and objectives to be accomplished. It is a practice of the management function that
needs to be taken care of for the success of the business. It is done for the satisfaction of the
business and to promote the organisational product. The functions that are accompanied by the
functions of marketing are the selling and buying of the product. Marketing includes
advertisement, sorting and selling of the products it is implemented by identifying the needs of
customer and also helps the organisation to attract customer for the purchase of the product and
create opportunities for the firm. The present report is for analysing the market conditions and
comparing the functions of organisation and its relation to other functional units of an
organisation. The key roles and responsibilities of the marketing of the firm known as XYZ and
its roles of marketing to the wider organisational context.
PROJECT 2
TASK 1
1.1 Compare the ways in which marketing mix of McDonald and Burger King can be develop
In order to determine effective results, marketing mix is the important element which creates
positive impact on the products and services of the McDonald. In respect to apply marketing
mix, following elements can be implemented at workplace of the organisation:
Product: McDonald sales have wide variety of products and services in the fast food. There are
different types of food and beverages sold by business such as Big Mac, cheese burger,
chicken products, etc. In addition to this, the chosen organisation also selling several kinds
of salad shakes, cold drinks, cones, etc. The company also trying to sell their food in
different areas of the world through open branches (Campbell and Martin, 2015).
Price: In 119 nations total 36,258 total branches of McDonald are exists. With the help of
aggressive expansion strategy, company establish their operations in urban areas as well.
McDonald start their functions at penetration pricing strategy through they can attract
various customers towards the company. Further, letter on the organisation started to sell
their foods at competitive pricing strategy.
Place: In all over the world, McDonald has several branches through them are providing
products by online and offline method. Right now the company also demand to sell their
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