logo

Marketing Essential McDonald - Doc

   

Added on  2020-09-17

9 Pages2427 Words44 Views
MARKETINGESSENTIALS
Marketing Essential McDonald - Doc_1
Table of ContentsINTRODUCTION...........................................................................................................................1PROJECT 2......................................................................................................................................11.1 Compare the ways in which organization applies the marketing mix..............................11.2 Evaluate different tactics applied by McDonald’s to demonstrate how business objectivescan be achieved.......................................................................................................................2Task 2...............................................................................................................................................32.1 Produce and evaluate basic marketing plan......................................................................32.3 strategic marketing plan that tactically applies the use of the 7Ps to achieve overallmarketing objectives for McDonald’s....................................................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................6
Marketing Essential McDonald - Doc_2
INTRODUCTIONMarketing essential is the important aspect in the organisation to achieve the businessobjectives. As the McDonald is the biggest food chain in global market. The more they usemarketing mix for organisation they will get better outcomes. It is important bring bettermarketing strategies to achieve the McDonald business objective.PROJECT 21.1 Compare the ways in which organization applies the marketing mix.For every organisation it is important to compare their products with other competitor.To obtain the business objective of McDonald marketing mix is the important aspect for betterperformance. From the various element of marketing mix of organisation will help to comparewith pother organisation as per the 7ps. These 7ps will makes the better strategies according tothe target market and strength of products (Baack, Harris and Baack, 2013.). As the McDonaldis leading supply food chain across the nation. As they offer the burger and French fries to thecustomer. From the following things we can easily compare with burger king as applies theirmarketing mix: Products: burger king is operating their business with more better products in united kingdom.Their service are according to their products. Also the customer are satisfies with the burger kingproducts. Burger king bring their product td in better way in front of the customer. With properpackaging and taste will is also different form the McDonald. As they offer cold drink withburger as combo pack to the customer. Burger king launches various type of the products whichwill help to earn more revenue.Price: burger king have the different structure of price as compare to the McDonald. As they tryto supervise their price in every month. The proper feedback for the customer are applied ontheir price strategies. But price determination of the McDonald is depends on different strategiesand they normally change their price occasional in which then customer recognised the price asthe their level. As the b burger king have the different price of products accordion to theirbusiness objectives. As they earn more revenue than McDonald but customer likely to prefer thequality. Place: Burger king operate their business in prime location in which they get their targetcustomer. The place matter for the organisation if they want most of the organisation will be1
Marketing Essential McDonald - Doc_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Plan for McDonald's
|18
|3373
|24

Report on Marketing Mix of McDonald
|10
|2876
|27

Marketing Mix of McDonald’s and Burger King : Report
|11
|2858
|426

Marketing Essentials Assignment of McDonald's
|11
|2888
|391

Marketing Essentials Assignment: McDonald
|11
|2913
|35

Marketing Essentials Assignment: Marketing Assignment
|11
|2843
|77