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Report on Principles Of Marketing - MC Donald's

   

Added on  2020-06-05

9 Pages2242 Words54 Views
Principles OfMarketing

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Comparing the structure in which Mc Donald s well as other fast food company applymarketing mix to marketing planning process.......................................................................11.3 Evaluating different tactics applied by Mc Donald to demonstrate the ways objective canbe achieved.............................................................................................................................2TASK 2............................................................................................................................................32.1 Basic marketing plans for Mc Donald..............................................................................32.2 and 2.3 A detailed, coherent evidence-based marketing plan for McDonald’s...............3CONCLUSIONS..............................................................................................................................6REFERENCES................................................................................................................................6

INTRODUCTIONMarketing can be defined as the total of activities that are involved in transfer of productsfrom organisation to end consumers. The number of activities include advertising,shipping, storing and selling.The study has focus on comparing the ways in which MC Donald's and other foodcompany apply marketing mix. Report will also include various tactics that can be used byorganisation to achieve its objectives. It will emphasize on developing marketing plan forMC Donald's. The project will design a strategic marketing plan.TASK 11.1 Comparing the structure in which Mc Donald s well as other fast food company applymarketing mix to marketing planning processThe Mc Donald have various competitors in UK market. It is required by Mc Donaldsonto adopt effective marketing strategies in order to promote their goods and services. It is veryessential for organisation to formulate effective market plans in order to gain competitiveadvantage in market. This marketing plan will assist firm in diff renting their business activitieswith that of its competitor. It is essential for Mc Donald to apply marketing Mix model topplanning process in order to formulate suitable marketing strategy. Marketing mix consists ofvarious elements such as price, place, promotion, people, process and physical evidence.Mc Donald Verses Burger KingProduct-The Mc Donald have considerable focus on developing a Menu that are demanded byconsumers. As customer preferences and taste changes with the span of time. Mc has planed tointroduce new product and to add new variety of Food in its menu. On the other hand Burgerking emphasizes on taking as much as order from client. Burger king has planned to offer aparticular variety of food. It has planned to begin with selling coffee baling with iced varieties.Price-Mc Donald has planned to classify its product into two categories that is brandaffordability and brand core value product. This has enabled firm to provide satisfaction tocustomers. On the other hand Burger king has planned to adopt stable pricing strategy and hasdecided to sell its new premium burger (Kumar, 2015.)1

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