Marketing Mix Comparison: Audi vs Tesla

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
LO1..................................................................................................................................................3
Definitions and marketing concept .............................................................................................3
LO2..................................................................................................................................................6
Marketing mix comparison between two companies from same industry..................................6
LO3................................................................................................................................................11
basic marketing plan of company.............................................................................................11
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................19

INTRODUCTION
Marketing is an activity of the company, undertakes in order to promote selling and
buying of the companies products and services in the market. Marketing can include
advertising o product, delivering, selling and presenting product to attract customers.
This report will cover marketing activities run by the Audi, it is a German auto-
mobile car manufacturing company who are selling Luxury vehicles in all around the world.
This company was founded in year 1909, and they are also an member of the Volkswagen
group and has its root till the Bavaria, Germany etc. This company is an goo market
captured within the UK market where they are continuously selling their product and
services and satisfying people through mixture of luxury and sports car. The technology
used by the Audi is advanced and right now they are working to develop E- car to take
competitive advantages.
This report willExplain the role of marketing within the Audi company and it will
also discuss about interrelationship between marketing and other function of a company.
This report will compare Audi and Tesla on the basis of marketing mix 7ps And it will
analyse what strategies they are using their product, please, price and promotion. In the end
of this report will provide marketing plan of the Audi to achieve their set objective.
LO1
Definitions and marketing concept
Marketing
Marketing is defined as process of organization which undertakes to promote buying and
selling of product as well as service. This process will be used by “Audi” for purpose of
advertisement, selling and delivering the products to customer or business (Suoniemi, Meyer-
Waardenand Straub, 2020). Basically, “Audi” can include marketing as discipline all actions
of enterprise to maintain good relationship with existing customers in global marketplace.
Nature of Marketing
The Nature of marketing is the social process by which individuals or group obtain
what existing consumers need and want through creating or exchanging the product, values
with other. Marketing is primarily include human activity, customer oriented, creation of
utilisation, guiding element of enterprise, goal oriented and exchange process (Peñalba-
Aguirrezabalaga, Sáenzand Ritala, 2020). These are considered the specific nature of
marketing, which is mainly used by “Audi” in order to promote their goods and services in

marketplace. In some situation, it help for “Audi” to enhance the overall business production
and sales.
Development of marketing concept that include current and future trends. How external
environment influence and impact on marketing activities.
Marketing and marketers operate in a dynamic environment or culture. As a result,
marketing concepts are constantly evolving, changing so that strategic planner must include
these when formulating an effective plan. The marketing concept is belief that “Audi” should
analyse existing customer’s need and requirement. In this way, it help to make rational
decision where Audi beaut a competitors and satisfy requirements(Whitler, Morganand Rego,
2020). Audi may adopt this idea to enhance their business performance in marketplace.
By using research and development, Audi can easily identify the specific demand,
needs of customers regarding the automobile products. At that time, it will applicable as
marketing approach in current scenario to use social media platform while attracting towards
products. Nowadays, this is the common approach of marketing which influencing current
trends. In future, it is also applicable as marketing to improve external environment of Audi.
In context of marketing current and future trends, Audi will use social media
platform, application and other distributed channel for purpose of marketing. it help for
identify the wants, needs and interest of target markets, deliver the preferred satisfaction
more efficiently. In this way, it will increase the rate of production and more consumer
attracts towards goods or services. “Audi” will concern about the marketing concept that
extended beyond the promotional message. It relates to the short-term arrangement where
processing transaction between two or more parties. Thus, it has been developed the
connection which made after transaction and customer feels appreciated with
services(Whitler, Morganand Rego, 2020). Afterwards, the good relationship brings come
back for more product in future.
Apart from that number of forces over which it has no control that affect on the
Audi’s marketing activities. External environment is impact on the organization to change the
political activity, economic condition, advancement of technology, social and culture
influences (Naujoks, 2020). At that time, Audi needs to shift in the external marketing
environment which often necessitate change in the business marketing plan(Patrutiu-Baltes,
2016). Audi is affected by external factors but different factors have a strong influence on
particular products.
The role of marketing
Structure and operations of marketing departments