logo

Marketing EssentialS Assignment Solution : Cadbury

17 Pages4768 Words79 Views
   

Added on  2021-01-02

Marketing EssentialS Assignment Solution : Cadbury

   Added on 2021-01-02

ShareRelated Documents
MarketingEssentials
Marketing EssentialS Assignment Solution : Cadbury_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Explain the key roles and responsibilities of the marketing function for the chosenorganisation............................................................................................................................1P2. Explain how roles and responsibilities of marketing relate to the wider organisationalcontext for the chosen organisation or scenario.....................................................................4TASK 2............................................................................................................................................6P3. Compare the ways in which the chosen organisation applies the marketing mix to themarketing planning process to achieve business objectives. How does it differ from otherorganisations or could do better compared to other organisations (with examples). ...........6TASK 3............................................................................................................................................9P4. Produce and evaluate a basic marketing plan for the chosen organisation. ....................9CONCLUSION.............................................................................................................................12REFERENCES..............................................................................................................................13
Marketing EssentialS Assignment Solution : Cadbury_2
Marketing EssentialS Assignment Solution : Cadbury_3
INTRODUCTIONMarketing refers to the set of activities that focuses on communicating and delivering theproduct or services to customer for satisfying their needs and want. Main aim of marketingfunction is to promote product and brand for influencing customers to purchase the same. Thisproject is about Cadbury which is a British confectionery company and is headquartered in WestLondon, UK. Current project describes about role and responsibilities of marketing function inan organisation along with interrelations between marketing department and other functional unitof company (Baker and Magnini, 2016). Further it differentiate between marketing mix of twodifferent organisations and marketing plan of Cadbury is also covered in report TASK 1P1. Explain the key roles and responsibilities of the marketing function for the chosenorganisationMarketing refers to set of activities for promoting and selling goods or services to thecustomers with an aim to achieve maximum profit by satisfying their need and want. Main aimof marketing is to influence target market to purchase product or services. This aim can be betteraccomplish by following step by step process of marketing which is consists of four steps:Analyse the opportunity present in market which generally includes assessing the needand want of customers. After analysing the market next step is to select target market that is a set of customers towhich products or services of company being offered.Once target market is decided next step is develop marketing mix strategies that supportin promoting and offering products effectively to approach customers.Final step includes execution of plans and strategies that are formulated for promotingand approaching customers. Marketing plays an essential role in influencing the target market to purchase product orservices of a company. It is a combination of various functions that support in exerting theproduct according to the demand of customers (Campbell, Martin and Fabos, 2018). Theseactivities aid in analysing the need and preferences of customers that further help in predictingthe future demand of market so that products can be featured according to the demand.Following are the roles and responsibilities of marketing manager:1
Marketing EssentialS Assignment Solution : Cadbury_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials (Unit 2)
|16
|4848
|70

Marketing Essentials for Cadbury (Doc)
|13
|4016
|146

Marketing Essentials Assignment - Cadbury company
|13
|3455
|132

Roles and Responsibilities of Marketing Function in Cadbury
|17
|5216
|85

Marketing Essential Assignment: Cadbury Company
|13
|3652
|60

Marketing Essentials Assignment- Cadbury
|17
|5286
|34