Marketing Essential Assignment: Cadbury Company
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Added on 2021-01-02
Marketing Essential Assignment: Cadbury Company
Added on 2021-01-02
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MarketingEssentials
ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Key roles and responsibilities of marketing function............................................................3P2. Interrelationship of marketing unit with different department of organisations....................5TASK 2............................................................................................................................................6P3. Comparison between the marketing mix of two organisations..............................................6TASK 3............................................................................................................................................9P4. Marketing plan of Cadbury....................................................................................................9CONCLUSION..............................................................................................................................12REFRENCES.................................................................................................................................13
INTRODUCTIONMarketing refers to combination of various functions which mainly focus on developingrelationship with customers by communicating as well as delivering services and products. Theseare generally based on need and demand of customers which help company attracting customersin high ration in order to gain maximum profit. This is mainly used by an organization in order topromote their products and services in effective way so that customers get encouraged topurchased products and services (Bakerand Magnini, 2016). Organization which is taken for thisassignment is Cadbury that is established in year 1824 by John Cadbury. Its headquarter is inWest London, United Kingdom. They provide variety of products such as chocolates, bars,beverages and many more. Topics covered in this report are evaluation of role as well asresponsibilities of marketing function within a workplace and it also explain interrelation amongmarketing department and other different units of a company. Along with this it includesdifference among marketing mix of major two companies and it also contain marketing plan ofrespective company. TASK 1P1. Key roles and responsibilities of marketing functionMarketing refers to set of activities or function which is adopted by a company in order todevelop presence at a marketplace by promoting their products and services in effective manner.The main of company for conducting marketing is to develop products and services according tocustomers so that they can encourage to purchased particular products or services (Campbell,Martinand Fabos, 2018). This aim of Cadbury can be accomplished of they adopt various whichare given below in order to attain goal:- They must analysis and evaluate current opportunities which are present in a targetmarket; this will help in identifying need and requirement of customers in appropriatemanner. After this respective company must select appropriate target or potential customers,according to which products as well as services are develop and going to offer bycompany.
After this respective company will identify as well as design marketing mix strategieswhich help firm in developing and offering appropriate products according to customersrequirement. Last step is to adopt or execute plan which is develop by a company in order to servesociety. For this they conduct promotion as well as advertising activities.Marketing plays an essential role in order to attract and engage customers towardsproducts and services so that they purchase it in effective manner. It also include step which arebased on need as well as demand of customers by which thy able to fulfill it in effective manner(Cavusgil and et. al., 2014). Along with this in it marketing department plays an essential rolebecause they conduct analysis as well as evaluation which help company in developing productsaccordingly in effective manner. Some of the major role and responsibilities of marketingmanager is given below:- Marketing information management: It is also consider as market research which isconduct by a company in order to know need as well as demand of a customers. Anorganization also conducts analysis so that they can find or identify their target potentialcustomers for which they are developing strategies, plans, products and services. Inrespect of Cadbury, marketing department able to identify innovation as well as creativitywhich help respective company in attaining their goal and objective in effective manner.Along with this, by innovative products respective company able to attract more andmore customers as well as gain competitive advancement in effective as well as efficientway. So by analysis or adopting respective company decide to launch new flavor ofchocolates so that they able to attract more and more customers. Promotion: It refers to activities in which a company develops as well as adopts variousactivities which help a firm in attracting more and more customers. For this companymay use promotion techniques which attractive and according to need. It can be donethrough various sources such as social media, digital media, print media and many more.In respect of Cadbury they adopt almost all sources of promotions such as television,radio, social media, websites, blogs, pop up and many more (Hair and et. al., 2015).Through this respective company able to attract more and more customers so that theycan sell out products in huge ratio and many more. Along with this by adopting social as
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