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Marketing Essentials TABLE OF CONTENTS

   

Added on  2020-07-23

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MARKETING ESSENTIALS

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing officers..............................................................1P2. Way roles and responsibilities of marketing officer contribute in wider organisationalcontext....................................................................................................................................4TASK 2............................................................................................................................................5P3. Comparison between National Express and Your Destination on the basis of 7Ps.........5TASK 3............................................................................................................................................7P4. Basic marketing plan........................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing department is known to be one of the functions that assist organisations inpromoting goods and services in the market. It is a best tool that can be used by companies formaking sure that each task is completed in a desired manner. There is a requirement of a goodstrategy so that an inter-relationship can be established between all the departments. Themarketing manager plays an important role in completing task that would boost organisationalproductivity and profitability. At present there are many issues that exist in the market and canhamper company ability to attain its goals and objectives. This is where marketing departmentbecomes essential as it provides tools with which market variables can be analysed and properlydealt with. This report is based on Your Destination, a logistics and transport company. Thisassignment will state about ways in which competitive advantage can be achieved as well as along term survival can be assured. A marketing plan as well as roles and responsibilities ormarketing managers is stated. TASK 1P1. Roles and responsibilities of marketing managerMarketing is the process of selling and distribution of goods and services of company inlocal and internation market. This is an effective approach which is helpful for firms to enhancetheir profit margin and able to attract large number of customers as well. Person who isresponsible for performing promotional function is called as marketing manager. He plays asignificant role in the growth and development of organization (Wirtz, 2012). In order topromote products and services in international market, members of Your Destination needs toframe various plans and strategies. Furthermore, framing of plan is forecasting process which ishelpful for the development of company. Members have to use their collective efforts forimplementing strategies in an effective manner. There are various types of rules, regulations andpolicies imposed on them which is needed to be fulfilled by them. Marketing officer has to useseveral advanced technologies for the purpose of promoting goods and services across nationalboundaries. They are responsible to perform marketing functions which are imposed on them.There are various roles and responsibilities imposed on the officer as mentioned under policies ofcompany. They have to use their collective efforts in order to attain targets and maintainperformance in an effective manner. 1

It is a travel company namely 'Your Destination'.A marketing officer is the key memberwho holds all responsibilities regarding promotion, relationship management and to createcampaigns to meets up internal and external ways of marketing. Marketer identifies and developsnew innovative ideas to communicate their massages to existing or future customers (Pike,2015).Roles and responsibilities: Being a marketer's, he plays a good role, some of them are as follows:Planning- The service that they going to provide along searching the channel by whomthey get end user. Planning basically goal defining process by which a firm can easily get theirshort term as well as long term goals (Peter and Donnelly, 2011). It helps in knowing objectivetoo. For a travel company it is necessary to plan their roots on which they are going, theirmarketing strategies and also market segment. It consists three types of planning as strategicplan, operational plan and tactical plan. This is the forecasting process which is useful for firmsto enhance their market growth and maintain performance in effective manner. There are varioustypes of business activities needs to be perform by firms to attain their set of target. Market research- When firm wants to know about market, they are offering, marketresearch is the appropriate tool. Market research is the systematic way to gathering information,analyse them and find facts (Jones and Rowley, 2011). It identifies customer need and providebest possible way to meet them. Whenever firm starts they should need to go through thisprocess to have good idea of market.Preparing project report-All the planning comes under it in a very formal way, thatshould be presented internally or its ready to work over. After having market research a reportbeen created in which all the facts are coming and it will be represented at the time of discussion.Report has all the issue to be work on and difficulties to be solved by marketer. It helps him orfirm in smooth running of business (Nguyen and Simkin, 2012).Contact with publicity house- At times, when marketer pays to other agency to promotetheir service or product in market. Publicity houses helps organisation to establish and promotetheir relation with public as well as create awareness about organisation. At times when marketerseeks support these public houses are the major keys (Wright, 2014).Create marketing campaigns- Company's efforts to increase awareness for particularservice or product to his potential customers and awareness about organisation been conducted2

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