Report on Marketing Essentials : Your Destination Transport Ltd

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Marketing department’s structure and roles and responsibilities of marketing officer in
context of Your Destination Transport Ltd.................................................................................1
P2. Way in which roles and responsibilities of marketing relate to the wider organisational
context.........................................................................................................................................4
TASK 2............................................................................................................................................6
P3. Application of marketing mix to the marketing planning process........................................6
TASK 3............................................................................................................................................8
P4. Evaluation of marketing plan for Your Destination Transport Ltd......................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
.......................................................................................................................................................12

INTRODUCTION
In recent era, marketing is one of the important concepts for every business firm because
it assists to promote company's products and goods at market place. Thus, it is required to be
used as appropriate and effective marketing methods and approaches for increasing awareness
regarding the outside market. In the marketing aspects included several activities such as
promoting, branding, advertising, controlling, distributing, directing and so more. This report is
based on “Your Destination Transport Ltd (Dibb and Simkin, 2013).” thus there will be prepared
a effective memo for selected organisation in which will be defined actual organisation structure
as well as major roles and responsibilities of marketing officer will be elaborated. On the other
hand, there will be effectively provide a appropriate application of marketing mix so that which
can be used in marketing planning process. In the last, will be effectively evaluate marketing
plan which will be produced for selected organisation in a effective and efficient manner (Wirtz,
2012).
TASK 1
P1. Explain the key duties and responsibilities for the Marketing Officers and a proposed
structure and operations of the marketing department
To: Your Destination Transport Ltd
From: ......................
Date: 26th October, 2017
Marketing can be understand as a effective procedure for every company because it aids to
increase awareness and promote services and products at world wide level. Marketing has
included several terms such as promoting, advertising, branding, controlling, developing,
managing and so more. Every business firm has several departments such as marketing, finance,
sales and so more. Thus, all business works and operations also categorised into different
sections due to this, employees of the firm effectively will be complete their tasks and
operations. Therefore, it is necessary for every business firm must be manage and control all
over business activities so that employees of the company can effectively understand they
should perform the tasks as well as how they can attain the goals and objectives. In the context
of selected organisation there are explaining its marketing department structure in a effective
and efficient manner such as follows:
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Financing: It is the important function of marketing department without finance a company
cannot survive in competitive market place as well as cannot complete the marketing activities
and operations. Company have several options for generating the fund such as banks, public and
so more.
Buying and selling: In the context of marketing department there are plays several functions by
marketing manager and its employees. One of the major function of marketing department of
the company is buying and selling products and goods to customers as per their and needs ad
requirements.
Product designing and developing: Marketing department also working on designing and
developing appropriate products and goods for the consumers with effective features and
quality. With the help of appropriate product design customers can easily differentiate with
other company's services and products.
Marketing planning: Planning is one of the important aspect because with the help of effective
plan can systematically manage and arrange all business activities and operations. Thus,
marketing department of selected organisation working on producing effective plan so that they
can manage and arrange all marketing activities.
Marketing information system: It can be consider as a important marketing tool and technique
for every organisation because with the help of this effectively can manage and arrange all
marketing activities and operations in a impressive manner. Additionally, it helps to decision
making process as well as collecting appropriate information about organisation.
Apart from this, organisation structure helps to define their working system, management,
arrangements and so more. Therefore, while employees of the company perform their tasks as
per the departments also with effective management system then effectively increased the
profitability and productivity of the organisation. With the help of appropriate organisation
structure company can enhance their sales and revenue as well as they can set a brand image in
competitive market place. Moreover, it is required for selected organisation should be arrange
all business operations with proper time schedule so that every staff members will significantly
complete their works and tasks as well as they will attain their objectives and goals in a
impressive manner. In context of selected organisation, marketing manager of this business firm
has some duties and responsibilities which should be systematically performed. Marketing
manager of business assists to manage and control all marketing activities and operations in an
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