Marketing Essentials - Roles and Responsibilities of Marketing Function and Interrelationship with Other Departments in Cadbury's Context

MARKETING
ESSENTIAL

Table of Contents
INTRODUCTION
TASK 1
P1. Key roles and responsibilities of marketing function.
P2. Interrelationship of marketing function with other departments in Cadbury's context.
CONCLUSION
REFERNCES:
Books and Journals:

INTRODUCTION
 Marketing can be understood as a crucial tool which includes
understanding of the market, tastes and preferences of customers,
customer driven strategies, improving profitable relations and cater the
quality among the consumers.
 . In the current scenario, the importance of marketing has been increasing
day by day. Most of the organisations are concerned about customer
relationships with their brand and they put every possible effort to satisfy
them with innovative approach and use appropriate marketing strategies in
their respective business (Azeez and Et.al., 2021).
 Cadbury has been taken in this report which is known as the second largest
confectionery brand in UK.