Marketing Essentials: Roles and Responsibilities, Marketing Mix Comparison of Cadbury and Nestle

Marketing Essential

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Key roles and responsibilities of marketing function. ..........................................................3
P2. How roles and responsibilities of marketing function inter-relate with other departments.. 5
TASK 2............................................................................................................................................5
P3. Marketing Mix with comparison of different organizations. ................................................5
TASK 3..........................................................................................................................................11
P4. Basic marketing plan for Cadbury.......................................................................................11
CONCLUSION .............................................................................................................................14
REFERNCES:................................................................................................................................15
Books and Journals:...................................................................................................................15

INTRODUCTION
Marketing is a crucial tool in the modern business world. Marketing is consist with
understanding of marketplace, wants and demands of customers, provide the quality among the
customers customer driven strategy and building profitable relations. Most of the companies
understand the importance of customer relationships with the brand and they try to make every
possible step with innovative approach towards marketing strategies in the business (Nash,
2019). The company taken in this report is Cadbury which is a British multinational
confectionery company. It is second largest well-known confectionery brand which was founded
in 1824 by John Cadbury. The brand is highly known for its daily milk chocolates, roses
selection boxes and many other products. The aim of this report is to outline the marketing roles
and functions, how they inter-relate with other functional departments of the business. The report
also covers the topic such as marketing mix and marketing plan.
TASK 1
P1. Key roles and responsibilities of marketing function.
Marketing can be understood as a vital tool of the companies which primarily focus on to
enhance the efficiency and profits of the business through delivering products and services to the
customers. Marketing involves critical thinking which signifies the important content about the
needs and demands of customer and how an enterprise can satisfy it. In context to Cadbury, it is
an important function which helps to increase the productivity through advertising and providing
product information to the customers (Noam, 2019). It also helps to build the customer
relationship with the organisation by providing high quality products and services in order to
match the demands of the customers. Marketing function possess a vital role which helps to
promote the mission and business of an organization which involves different tools of promotion
such as product plan, market research, promotion, customer service, sales, development process
and so on. This department is responsible for creating a brand image in the market.
Roles and responsibilities of marketing function:
 Identify the requirements of customers: The marketing function plays a role to identify
the changing taste and preferences of customers. The main focus is on identification of
wants, habits, tastes, needs, beliefs, attitudes or buying patterns of customer and then

carefully examine the data to know what they exactly want and demanding in the
marketplace.
 Satisfying customer needs and wants: It is the main focus of marketing department to
fulfil the needs and wants of potential customers. The marketing must identify the
potential products that can offer them worth for their investments and meet the demands
of the customer.
 Making profit: It is the responsibility of marketing team to device new and advanced
methods in order to make customers to buy the goods which may include offering the
customers with the value added packages which not only help to boost the overall sales
and revenue of the organisation but also offer value to the customers for their purchasing.
 Promotion: It is the most important function of marketing. Promotion can be understood
as a type of communication which spread the awareness regarding product and services
which is delivered by the organisation to the customer (De Villiers and Woodside, 2018).
It includes the information about products such as benefits and merits of the product
which attract the customers and make them to buy it.
 Pricing: Pricing is the monetary value of products and services which are offering to the
customers. It is also an important factor that impacts directly on the decisions of
customers to buy or not to buy the product. Marketing manager of the Cadbury decides
and set the price of products and services accordingly which add the value of product.
Along with this, the company set very affordable prices which can be purchase by
common man in the market.
 Distribution: Distribution is the process through which new products and services
delivered to the final users by the organisation. It is the responsibility of marketing
department to make sure that products and services are deliver in an effective way to the
end users and assure the channels of distribution to deliver the goods (Schwöbel-Patel,
2021). In order to increase the sales of the organisation, it is very important to deliver the
goods and services to consumers as and when they need.
P2. How roles and responsibilities of marketing function inter-relate with other departments.
Marketing plays different roles and responsibilities in case of wider organisational context
of Cadbury Company. It is important for the company to make a proper coordination between all