Marketing Essentials for Cadbury | Assignment
Added on 2020-11-12
13 Pages4190 Words66 Views
Marketing Essentials
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Lo1 ..................................................................................................................................................1P1 duties of marketing and it's linking other functional units of the Cad bury......................1P2 duties of the marketing manager in the context if the Cadbury........................................2P3 marketing mix of the Cad bury........................................................................................5P4 Marketing Plan of Cadbury Company..............................................................................6CONCLUSION ...............................................................................................................................7REFERENCES ...............................................................................................................................7................................................................................................................................8
INTRODUCTIONMarketing has very wide scope. It is the duty of the owner to satisfy the customer byproviding facilities and quality services. Under this it is required that all the marketing tactics arefollowed by the organisation. In this report has taken the company as Cad bury. Under this reportit will discuss about the role of the marketing and interrelated to Cad bury. It will further discussmarketing mix of the Cad bury. It will study further about the marketing plan of the organisation.In will describe the marketing of the products.Lo1 P1 duties of marketing and it's linking other functional units of the Cad bury.Marketing means the promoting and selling the product. Before selling the productmarket research is very important. This guides the firm about the making product success. Forestablish connection in market following concepts has to follow by the owner. These areproduction, product, selling, societal and marketing (Pradana, and.et.al. 2018). These conceptsare used to guide the owners about product marketing and many more. Production concept tellsthat organisation is making the product or services which are in the budget of the people.Consumer will likely to buy that product only which are in the budget of them. For example,Parley- G is available in the all sizes with affordable price. Cad bury is also making the productwhich are in all quantities. Like chocolates of Cad bury come in all the sizes. Selling conceptmeans selling product without making long term relationship with the customers. It focuses onlyon the selling the product not on the what market is desirable. Mostly it is done for the unsoughtgoods like blood donations and many more. Product concepts tells that regular improvement inthe product. Its motive is to sell the product with the best quality. Marketing concept tells aboutthe achieving objectives if the organisation. Societal concept tells that while doing the businessfollow the responsibilities of towards society. It can be placing dustbins in every corner of area.It is the compulsory for the business to get involved in this activity. It is prime duty of theorganisation to do work for the society. It can be various ways to serve the society. Cad bury isfollowing the product concept. With making regular innovation in the product the company ismaking its growth in continuous basis. overview of the marketing process 1
Under this marketing process includes company's mission, situation analysis, marketingplanning, marketing mix and implementation and control. Mission tells about the objectives ofthe company which are achieved by staff. Its main moto is to do work in teams with the integrityand after that products are turned into the brands. The current scenario of the business is makingthe firm to reach at the top position. Firm wants to make the life full of sweets. The vision of theentity is to “Life full of the Cad bury and Cad bury Full of life”. Its current situation of the firmis growth on the continuous basis. Marketing planning is done before launch of the product. it isthe duty of researcher to make research about the product. The needs of the customers and afterthat only the product designed to launch in market (Pradana, and.et.al. 2018). All the things arepredefined in this like target market, price of the product, place where firm will sell the product.Marketing mix discuss about the seven p of marketing which are product, price, place,promotion, process, physical evidence and place. After following the above, the steps, it isnecessary to control all the things. Under this process without skipping any steps follow all rulesand regulation of the company. It is the duty of the senior or superior to pre plan things so that nochances of the confusion are there. In this research is made to work easier. In this all themarketing things are made in the proper way. In marketing process is made working step by stepand after that all the things are sorted. The systematic working makes the things in easier way. Analysing the role as well as responsibilities of marketing in context of marketingenvironmentMarketing strategies: It is the important function of marketing manager which includesdesigning strategies for reaching to the target. It is required by marketing manager in Cadburycompany to formulate promotional plans and marketing strategies considering the needs of targetcustomer group.Market research: Function of marketing manager is to collect the data related to customers’needs and demands. In addition to this they have to collect the information about competition,products, price of goods, and also about current situation of market.Monitoring market environment: It is the important functionof marketing department tosearch for development opportunities in the market. Market segmentation: Function of marketing department is to assist an organisation insegmenting the market and identifying the target customers.2
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