Marketing Essentials: Trends, Functions, and Strategies for Cad-bury

MARKETING
ESSENTIALS
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Table of Contents
INTRODUCTION: .........................................................................................................................3
MAIN BODY:.................................................................................................................................3
SECTION-1: ..............................................................................................................................3
MARKETING TRENDS- ...............................................................................................3
MARKETING FUNCTIONS:...........................................................................................4
MARKETING AND OTHER FUNCTIONS OF THE COMPANY:...............................5
SECTION-2:...............................................................................................................................6
MARKETING PLAN FOR CAD-BURY:........................................................................6
MARKETING OBJECTIVES:..........................................................................................6
EFFECTIVE MARKET STRATEGY: ............................................................................7
PLANNED BUDGET:....................................................................................................12
CONCLUSION:.............................................................................................................................13
REFERENCES:.............................................................................................................................14
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INTRODUCTION:
Marketing refers to the activity where the company tries to promote its product and
services in the market. It includes activity such as promotion and selling of a product, product
management and marketing information management plays a vital role in marketing. This helps
the company to ensure that the consumer wants are satisfied and helps to analysis the
demographic and preferences of its targeted audience (Alford, 2018.) . Marketing ensures that
the managers of the company has chosen the right channel of distribution.
This report consist of the study about the marketing trends and functions used by Cad-bury
chocolates. Cad-bury also known as cadbury's, is a British multinational company owned by
Mondelez International. It the second largest chocolate company, its greatest competitor is Mars.
Report includes all the trends the company has adapted in order to have competitive advantage
over its competitors in the market.
MAIN BODY:
SECTION-1:
When a company implements a marketing plan it is required by the company's marketer
to consider other departments and the functions of all other departments such as finance, sales,
human resource, etc.
MARKETING TRENDS-
The movement of the market towards a particular direction due to the change in the
financial marketing is known as market trends. Through the adaptation of new technology in the
market there are different types of digital marketing trends such as :
 PERSONALIZATION: In this marketing trends the company personalizes the marketing
strategies according to the structure of the organisation (Charello, 2019). it includes
personalized products, content, etc.
 INFLUENCER MARKETING: This type of marketing involves huge celebrities and
stars who has number of fan following on their social media handles. the company
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approaches them to do a word of mouth marketing to get the audience from their social
media accounts.
 SOCIAL MEDIA STORIES: The company uploads stories on their social media handles
and uses hashtags to get more views on their stories. This attracts viewers from different
part of the world and helps the company to get connected with the consumers.
 CONVERSATIONAL MARKETING: This is one to one marketing or real time
marketing. The company tries to solve and reach out to its consumers. Nowadays people
prefer these kinds of marketing and different brands are reacting according to the
demand.
Cad-bury uses the personalization and influencer marketing trends. it is very huge multinational
company and has a very big targeted audience. Therefore the company has to use trends which
can reach out to more customers then the existing consumer in the market. Recently Cad-bury
released a video campaign using the personalization marketing trends.
MARKETING FUNCTIONS:
The marketing functions refer to the activities in a particular market. it is very important
for the company to consider the function in order to transfer the manufactured product from the
place of origin to the main market where the consumer can asses the product. There are different
types of marketing functions such as:
 Product Management: It involves designing, improving and maintaining of the product
or services provided by the company. This functions enables the company to satisfy the
needs and wants of the consumers.
 Promotions: Communicating and advertising company's existing or new product and
services in the market is known as promotion.
 Pricing: This functions enables the organisation to communicate about the product and
services to its consumer and order to achieve a desirable outcome.
 Financing: The company is required to maintain a budget for all the expenses for the
marketing activities.
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