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Marketing Essentials of Tesco and Wallmart : Report

   

Added on  2020-06-05

12 Pages3007 Words27 Views
MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1COVERED IN PPT ....................................................................................................................1TASK 2 .........................................................................................................................................1P3 Different companies apply marketing mix to marketing planning process...........................1M3 Different tactics applied by organisation to achieve objectives ..........................................3TASK 3............................................................................................................................................3P4& M4 Produce and evaluate marketing plan of Tesco............................................................3CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7.........................................................................................................................................................8

INTRODUCTIONMarketing is a process by which the company sell its products and services to customers.It involves the coordination of four P's that are price, place, product and promotion. Tesco is abig retail company of United Kingdom. This company deals in areas like for instance toys,electronics, clothing, software, internet services etc. It provides better services and goods to itscustomers for satisfying their needs and wants. In this report, mentioned about the marketing andits current or future trends (Batt, 2013). In an organisation, there are many roles andresponsibilities of marketing manager. Every company make different plans, use differentmarketing mix strategies and marketing process to accomplish the aim of business. The main aimor objective of business firm is to satisfy the needs and wants of customers by providing thebetter quality services and goods. TASK 1 COVERED IN PPTTASK 2 P3 Different companies apply marketing mix to marketing planning processMarketing mix are those factors which can be easily controlled by an organisation toinfluence the customers for buying its services and products. It is different from company tocompany there are two organisations Tesco and Wallmart. Tesco is a retail grocery company andWalmart is a also a retail company and it deals in food, clothing,books, electronics etc. Thesecompanies uses different marketing mix strategies (Adamson, 2011). There are 7 P's ofmarketing mix that are product, price, place, promotion, physical evidence, people and process. 1

Marketing mixTescoWall martProductsIt provides large number ofproducts like financialservices, health and beautyitems, home appliances,clothing, food items etc. ThisIt is a retail company and itprovides wide rage of productswith good quality. Thiscompany attracts its customersby proving good quality and2Illustration 1: Marketing MixSource: (Promotional Products as Part of theMarketing Mix, 2017)

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