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Marketing Essentials Concept

   

Added on  2020-12-09

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Marketing Essentials
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Introduction to marketing........................................................................................................12. Concept of marketing on the basis of trends...........................................................................13.Marketing process ...................................................................................................................24. Key roles & responsibilities....................................................................................................35. Value & importance of marketing role...................................................................................4TASK 2............................................................................................................................................5Marketing mix ............................................................................................................................5CONCLUSION .............................................................................................................................10.......................................................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONMarketing is the organisation's function which companies use to maintain relationshipswith customers. Keeping connection with previous clients is also the part of marketing it includethank you mails, returning calls, meeting with client for coffee etc. other than this it also work tomatch company's product and their customers. THE BODY SHOP is taken to understand theconcept of marketing. It is a UK based company with its headquarter in London, it was foundedin 1976. It deals in natural products like cosmetic, skin care and perfumes etc. with the help ofBody Shop, marketing, its trend and its process will be understood and what are organisation'smanager's responsibilities and its importance will also be analysed. At the end, concept ofmarketing mix will also be discussed. TASK 11. Introduction to marketingIt is an action which every THE BODY SHOP uses for promoting their products and forincreasing their sales. Activities involved while performing marketing functions are marketresearch, advertisement etc. 2. Concept of marketing on the basis of trendsCURRENT TREND OF MARKETINGBody shop is dealing through multilevel marketing network which is known as “TheBody Shop Direct”. Company made available their products at home for their customers byutilising advanced technology and by creating an app named “ The Body Shop At Home”.Company have their personal consultants who give advices to Marketing manager for applyingnew and creative techniques to improve their performance (Fan, Lau and Zhao, 2015). In currenttrend of marketing technologies are making changes in company's way to respond and further itis developing market by converting manufacturing technologies more efficient. It has increasedthe focus of companies on customers choice or needs.FUTURE TREND OF MARKETING In future trend of marketing technology will bring evolution in marketing. Only newtechnologies will be able to survive in the market and innovation will play a major roles inorganisation's success. Advanced infrastructure and digitisation will completely change the wayof performance in organisation and people (Stead and Hastings, 2018). Other than this1
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information and communication technologies will go to the boom which affect the marketingfunctions of organisations because it will solve the problem of relationship between customersand marketers. Other than this future change in economic environment will also impact themarketing because emerging market will develop at very large scale.3.Marketing process In order to find out and fulfil the needs of customers, Body Shop has to go through aprocess or some steps for achieving their targets. It create values for consumers which satisfytheir requirement. In marketing process, situation is examined which in identifying strategy andto formulate plans. Some of the process are-: Identification of mission: It is an important step for BODY SHOP to identify theirmission so that they can plan their goal according to it. It tells the purpose of existence ofcompany (Festa and et. al., 2016). Current mission of Body Shop is to become the ethicaland sustainable business of world. They are planning to make themselves world's largestand biggest producer of natural products. Analysis of the situation: In this process, organisation analyse the situation in which it isworking and this help them to identify ways through which they can satisfy theircustomer's need. But first Body Shop has to understand its capabilities to perform in themarket. Situational analysis is also based on the internal(micro) & external(macro)environmental analysis. In this, situation is analysed on the basis of present, future andpast state it is because it shows the evolution of present state. Analysis of situation help inidentifying what customers want and where the company is lacking behind. Objective development: Objective in marketing is the one of the good strategy of BodyShop. Because developing an objective for the company help them to think best in favourof the enterprise and it also guide in deciding the type of efforts they need to put forachieving it. Objective in marketing help team to perform well and guide them which as aresult meet goals of the organisation (Baker, 2016).Marketing strategy development: It is the best way for Body shop to identify thecustomer's unsatisfied needs and to fulfil it. With the help of market research, informationcan be identified about specific market and it can be targeted. Organisation's Marketstrategy include:2
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