Marketing Essentials

MARKETING ESSENTIALS

TABLE OF CONTENT
• Introduction
• Roles and responsibility of marketing functions
• Roles and responsibility relegated to organization context
• References

INTRODUCTION
• Marketing is the socio-economic process of the company associated with
buying and selling of goods and service in a well define manner. It include
advertising, selling as well as distributing of products to the people
(Poleschuk, 2019). The prime objective of marketing is to meet the needs of
society. Hence marketing help in maintaining the relation with customer to
achieve desire goals and objectives of firm in efficiency manner

ROLES AND RESPONSIBILITY OF MARKETING
FUNCTIONS
• Concept of marketing: Marketing function is the role which help the
company to identify and source potential for product in the marketplace to
operate and capture large market share in limited time frame.