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Marketing Plan for Cadbury

   

Added on  2020-06-04

16 Pages5187 Words35 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P 1 Key roles and responsibilities of the marketing function. ...............................................1P 2 Relation of Roles and responsibilities of marketing with Cadbury...............................4TASK 2............................................................................................................................................5P 3 Different tactics applied by Cadbury to achieve objectives............................................5TASK 3............................................................................................................................................9P 4 Produce and evaluate a basic marketing plan for Cadbury..............................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13

INTRODUCTIONMarketing is a process in which a product or service is promoted and sold by businessorganisation or individual. In another word it is obtaining needs through exchanging and creatingvalues with others for customers. There are many necessary things which are needed in any typesof business. These include various functions which are performed by marketing manager ofcompany (Babin and Zikmund, 2015). As Cadbury is world second largest confectionery brandall over the world British origin. This organisation has its stores in 50 countries and headquarterin London. Being a leading company it has to maintain its standard of product and services to getmaximum customers satisfaction. In the following report key role and responsibilities ofmarketing functions will be discussed. In every business organisation, they play a vital role toaccomplish goals and objectives in long term. Mainly seven parts of business are used strategically which are called as marketing mix.These components help in achieving desired target of profit maximisation and revenuegenerating like product, place, price, people, promotion, process and physical environment. Aneffective marketing plan can provide a lot of benefits to business organisation in long run withaccuracy. On other hand, an ineffective planning can hinder the growth or progress of companyin future. There are two types of determination which help in evaluating real position of firm likemacro and micro environment analysis. To compete in today market, mentioned businessorganisation tries to connect its consumers and make experience more personal through manycampaigns.TASK 1P 1 Key roles and responsibilities of the marketing functionAs Cadbury is top brand in confectionery industry in United Kingdom, it executes manymarketing functions which plays vital role in achieving organisational objectives like fulfilconsumer needs and desires (Berkowitz, 2016). So that they can be permanent customer in longrun. These functions are research, packaging, transportation, risk assessment and quality control.Followings are some explanation of them.Research-This is one of the most crucial components of marketing essentials as it helpsin detecting target and potential audience for business in future. Through this function,current buying trend can be determined and a customised product could be offered to get1

maximum positive response in market. For example, different person needs his ownspecific ingredients in chocolates and sweet according to taste. To meet most of thecustomers desires, Cadbury try to include all healthy and tasty ingredients in its productin a vast variety. This function will contributes in connecting more consumers all overworld.Packaging-Another marketing function of Cadbury is the way in which a product ispacked (Blythe, 2012). Colour of a package plays vital role in purchasing as most ofchildren are target audience for chocolates. So to attract them, mentioned businessorganisation makes colourful presentation of packets. For example, it offers gems invarious colours which captures maximum customer attention. This functions helps inmaking more sales of product and services to accomplish organisational goals in future.Logos and packaging material are also major part of marketing essentials,so companyshould conduct a research to find which is the most appropriate prototypes to gainpositive response from markets.Transportation-This function includes distribution of product to customers. Way todeliver goods is an important factor which affects campaigns in market. Shipping anstorage methods may affect the quality of product especially for Cadbury as its productsare not durable for long. For example, same day delivery will provide fresh goods andcostumers can be more satisfied with taste. On other hand, late delivery of sweets canmake them bad in taste and harm sales in future. Chocolates must be stored in a freezeand hygiene storage as they have to be delivered to distant places.Risk assessment-This function of marketing helps in determining some importantaspects which can affect sales of product in a negative way.Quality control-This function makes sure that if any drawback is found in quality ofproduct ans services then appropriate action can be taken by manager in future.Key roles and responsibilities of marketing functionsThere are many duties which must be performed by the manager of business organisationto gain maximum customers satisfaction and consequently get maximum profit in long term(Desai, 2013). Main roles and responsibilities of marketing functions are followings.2

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