Marketing Essentials of Your Destination Company : Report
Added on 2020-06-06
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Marketing Essentials
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1P1 Roles and responsibilities of marketing officer.................................................................1P2 Impact of marketing officer's responsibilities on organisation.........................................3P3 7Ps of marketing mix........................................................................................................4P4. Outline basic marketing plan............................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONThe marketing is essential to every organisation. Without marketing, costumers will haveno knowledge of products which the company is offering for sale to them. As such, marketingplan needs to be formulated by the organisation (Chkhartishvili, 2014). This report deals withYour Destination company which is leading transport company and is successful in itsfunctioning. In order to eliminate competitors from the market, organisation should made clearstrategies about marketing. Marketing plan is quite helpful for the company so that itscompetitors are reduced and it can deliver quality of services to its customers. This will helpcompany to maximise its revenue in effective way. It will also enhance more consumersatisfaction. This will lead to mire dignity and more reputation to company as it delivers qualityof services to customers.P1 Roles and responsibilities of marketing officerMarketing officers are very important for the marketing companies. They affectcompanies from both sides internally or externally. Marketing officers are the head of the wholemarketing departments. They are appointed for the corporations of industries. They have acomplex job with more responsibilities. Marketing manager are focused on the practicalapplication of the marketing operations. The strategies of marketing manager should be effectivein performing their functions (Fortunato, 2016). Marketing officers should have analytical skills.In some organisations marketing officers are in charge of the all activities of market. They areresponsible for handling, formulating, directing and coordinating between companies andcustomers. So they can influence customers to select their products. Market plans and expenses – Marketing officers are responsible to deal with financialproblems. The goal of marketing department is to increase sales and to reduce expenditures.They make categories to ensure the goals of marketing companies and they create marketingplans to achieve the goals. The focus of marketing officers should be on the marketing plans.They always try to create the strategies to fulfil all te goals of marketing companies. Market placement – it is a duty of marketing officers to make a brand image of thecompany. Brand image can be formed by the presentation of the market. This presentation can bedefined as a product quality and the price of product. Market place of any company is directlyconnected with company's perception within the market. Market officers are responsible to1
maintain this brand image in the market. They should try to developed companies withincreasing profit margin. Expansion - Some marketing companies are successful with the increasing revenue.Marketing officers can use these fund to expand business. They can expand companies by takingbest decision for the product development or expand market share (Marjanova Jovanov, 2016.).Marketing officers are responsible to determine the market needs and then create ideas to fillthose requirements. Marketing officers should understand the work of companies and createsmore strategies for increasing revenue of companies. Risk and policies – Marketing officers are always responsible for legal and financialrisks. They should deal with the market risks. Marketing officers have the duty to monitor theterms and conditions. They can promote the products of company by advertising on their ownrisk. Some times marketing officers are responsible to create the policies which reduces risks. Make relationship - Marketing officers are always responsible for the relationship withthe company and the customer. They should try to make a relationship between the company andthe customer. This can be done by creating new ideas and inventions. They can try to developnew trends for industries and advertising the product in the market. Then marketing manager canunderstand the potential customers to achieve the goals of companies. Conducting market research – Marketing officers have a duty to carry out marketresearch. So they can make the understanding and analyse the customer's wants. Market researchhelps to identify new opportunities for organisations. Market research involves the study oforganisation 's competitors (McQuarrie, 2014). So it will help for developing new and batterproduct in market. Marketing managers also analysis the buying habits of the customers. Afterthat they can report to the internal organisation. Development of marketing strategies – These ids the duty of the marketing officers todevelop the marketing strategies for their organisation. These strategies can help the organisationto promote their product and services in the market. They should also create the strategies forachieving goals of the company by increasing its sales. Marketing managers are also responsiblefor the management of the marketing mix. So they can measure the success and manage success.Marketing officers can also develop guidelines for the organisation. Employee management – Marketing officers are in charge of the organisation who isunder the marketing department and also responsible for the employees who are working in it.2
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