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Marketing Essentials Assignment: McDonald's

   

Added on  2020-06-04

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MARKETING ESSENTIALS
Marketing Essentials Assignment: McDonald's_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Key roles and responsibilities of marketing function in an organisation..............................1P2. Roles and responsibilities of marketing that are related with organisation..........................3TASK 2............................................................................................................................................5P3 Comparing marketing mix among McDonald Burger King..................................................5P4 Basic marketing plans for organization.................................................................................8CONCLUSION................................................................................................................................1REFERENCES................................................................................................................................2
Marketing Essentials Assignment: McDonald's_2
Marketing Essentials Assignment: McDonald's_3
INTRODUCTIONMarketing is a concept which specifies information about various places where peoplecan get products and services as per their requirement. It includes various tools such asadvertising, sales promotion, public relation, online marketing and so on. These tactics are usedby organisation to promote details about their offerings, its features and benefits to attractconsumers. As in recent time, executive dedicate that firm deliver items according to need andwants of customers. For this market survey is conducted, so that superior acknowledge demandof people and competitors offerings. Thereby, delivering goods and services, through whichadequate profit can be earned for business (Pike, 2015). Present report is based on McDonald’swhich is a fast food restaurant offerings hamburgers, French fries, soft drinks, breakfast itemsand desserts. It is the world's most popular firm in United Kingdom which is delivering diversefood items to people. This benefits the firm to expand business operations to increase customerbase and gain sufficient revenue for their business. Company has framed marketing plan toposition themselves higher than rival brands and enhance their market share as well asreputation. This program helps in examining positioning, segmenting and targeting strategieswhich are appropriate for the business activities. Besides this, marketing mix which includesproduct, price, place, promotion are formulated through which firm’s goals and objectives getaccomplish timely.TASK 1P1. Key roles and responsibilities of marketing function in an organisation.Marketing is essential term which defines that organisation uses this tool to spreadinformation about their offerings so that people can purchase products and services as per theirneeds and file wants. This helps the firm to improve market image and increase customer base sothat superiors will be able to generate adequate profit for their business. For this function, everyfirm has marketing department in which member’s duty is to make appropriate decisions whichare beneficial for business (Malhotra, 2015). They are required to use efficient marketing toolsand frame message to advertise offerings; thereby attract customers by communicating adequateinformation about products and services. Apart from this, superiors need to make changes inproducts; introducing new and innovative items through which firm is able to gain advantagesover their competitors. As McDonald’s is able to enhance their market image, as company
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