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Key roles and responsibilities of marketing function related with wider organisational context

   

Added on  2020-12-18

17 Pages3318 Words192 Views
Marketing essentials

Table of ContentsINTRODUCTION...........................................................................................................................1LO1. Role of marketing...................................................................................................................11 Key roles and responsibilities of marketing function related with wider organisationalcontext.........................................................................................................................................12) Analysis the roles and responsibilities of marketing in context to marketing environment...23) Study the significance of interrelationships between marketing and other functional units ofan firm. .......................................................................................................................................24) Key elements of marketing function.......................................................................................3LO2. MARKETING MIX...............................................................................................................41). Marketing mix........................................................................................................................42.) Tactics applied by organisation to demonstrate how objectives can be achieved. ..............6LO 3 Develop and evaluate marketing plan...................................................................................6CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing is considered as a continuous action or activity of promoting the business andits services. These activities generally involves conducting market research, knowing thepreferences of customers and advertising the product. Marketing function is considered as one ofthe most important function. This is because marketing directly helps the business to grow. Oneof the major aspect of marketing function is forming adequate relationship with its potentialcustomers so that their preferences can be known. Plans and strategies formulation for marketingis generally done after analysing the market situation and competitors action plan. But there arevarious factors which affects the working of marketing. Those factors are present with in theorganisation as well as outside the organisation. Company chosen for this report is ZARA whichis one of the top fashion retailer. Its headquartered is located in Spain .This report will talksabout responsibilities of marketing function, marketing mix of a new introduced market and therelationship between various various factors of marketing. LO1. Role of marketing.1 Key roles and responsibilities of marketing function related with wider organisational contextMarketing department directly helps in improving and enhancing the business. This isbecause the sale and profitability of ZARA will directly depend upon the market in plans andstrategies. The major objective or responsibility of marketing department is to know the actualneed and demand of its potential for the formulation of strategies. The major roles are mentionedbelow- Promotion- This activity helps the customers to know more and more about the existingproduct in the market. This activity not only provides benefits to the customers but will also helpZARA in building positive image in the mind of its potential customers. Promotional activitiescan be made keeping mind the current scenario of the market. This can be done analysingvarious factors in a effective and efficient manner (Anderson, Sweeney and Williams, 2011).Proper promotional activities might also lead to giving tough competition to the competitors ofZARA. Market information- This is concerned with gathering proper information from themarket to decide the future plans and actions. The manager of the ZARA must focus oncollecting relevant information from market and from organisation also. Employees of ZARA1

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