Marketing Essentials: Roles and Responsibilities, Marketing Mix, and Marketing Plan

Marketing essentials

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Key roles and responsibilities of the marketing function......................................................1
P2. How roles and responsibilities of marketing relate to the wider organisational context.......2
TASK 2............................................................................................................................................3
P3. Compare the ways within different organisations apply the marketing mix to the marketing
planning process to achieve business objectives.........................................................................3
TASK 3............................................................................................................................................6
P4. Produce and evaluate a basic marketing plan........................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is the process of operating the business of a enterprise within a firm sells and
promote its commodities and facilities within the marketplace with the goals of fulfilling the
needs and demands of target audiences by providing products and services according their
demands and requirements. Marketing essentials refers to those factors which help in performing
activities of marketing in effective manner (Larson and Draper, 2018). For the accomplishment
of this report Zara is the establishment which is considered. This organisation was incorporated
in 1975 and it is a Spanish apparel retail sector company and is headquartered in Arteixo, Spain.
This enterprise specialises in fast fashion and products consider clothing, accessories, shoes,
swimwear, beauty and fragrances etc. This written report will define about the roles and
accountabilities of marketing division and interrelation of diverse components of company with
marketing. Moreover, it will explain about marketing mix and marketing development plan in
term of accomplishment of business goals and objectives.
TASK 1
P1. Key roles and responsibilities of the marketing function
There are several roles and accountabilities that are played by marketing function in a firm
as Zara. The explanation of some roles and responsibilities of marketing division of respective
firm is as under:
Gathering and analysing marketing information- It defined an important of marketing
function as it enable in assembling data from marketplace about demands and preferences of
customer in respect to goods and services that are offered by business enterprise. In Zara, the
management of company gather information about the changing needs of target audience’s s per
trend and fashion so that they can produce commodities according changing trend and fashion so
that they can produce goods accordant to their necessities (Henríquez, 2018). In this form,
marketing play a crucial role by collecting needed data so that the enterprise can aware with
requirements of market and they can produce according to them.
Marketing planning- It is a crucial division of marketing as it help in and essential in
respect to generating high revenue, more production and maximising sales of the company. In
Zara, the administration of the enterprise formulates plans and policies for the merchandising of
goods and services. They formulated sales plans and strategies to improve the sales of firm and
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