logo

Marketing Assignment - Zara company

   

Added on  2020-10-23

14 Pages3929 Words226 Views
Marketing

Table of ContentsINTRODUCTION...........................................................................................................................1LO 1 ................................................................................................................................................1P1 Key roles and responsibilities of the marketing functions ....................................................1P2 Roles and responsibilities of marketing relate to the wider organisational context.............3M2 Inter-relationships between marketing and other functional units of an organisation.........4LO 2 ................................................................................................................................................4P3 Comparison between the organisation by applying the marketing mix to the marketingplanning ......................................................................................................................................4M3 Tactics applied by the organisations to achieve goals. ........................................................7LO 3 ................................................................................................................................................7P4 Marketing Plan ......................................................................................................................7CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing is the very board concept in which it is the study and management of exchangeof relationships. As it is the whole process which creates and maintain strong relationship andsatisfy the customers. It also helps to build the brand image of the organisation by performingmany type of activity. The present report is on marketing of Zara as it is the leading fashion retailcompany based in Arteixo in Galica. The company was founded in 1975. it updates its storesaccording to the latest fashion and also it has strong loyal customers. Further this report willcover the key roles and responsibilities of the marketing function and also how the roles andresponsibilities of marketing relate to the organisational context. It will also compare the waysdifferent organisation apply the marketing mix to the marketing planning process to achievebusiness objectives. It will also state and evaluate the marketing plan for an business . LO 1 P1 Key roles and responsibilities of the marketing functions Marketing department plays a major role in Zara as it has overall responsibility forgrowing the profit ,growth of the organisation ,increasing marketing share and also it contributein company's brand image (Umbach, 2017) .As it plays a vital role in promoting the organisationand also it helps to focus on the mission of the business. It is the job of the marketing departmentto gather information about the taste and preferences of the customer and reach out to thecustomers and fulfilling their needs and wants . It also represent Zara in the positive manner.Here , below are the some roles and responsibilities perform by Zara are - Defining and managing Zara brand – Marketing function has the responsibilities todefining the whole structure of the organisation from defining what the company is to how thecompany acts. Also it do all possible things to build the image of the company in the positivemanner and also promote the organisation. It helps to build the mission of the organisation andalso helps to fulfil the goals and objectives of Zara (Baker and Magnini, 2016).Setting Marketing strategy – it is the most important role and responsibility ofmarketing as the most senior member of the marketing department takes the responsibility forsetting different strategy in line with overall company strategy and objectives. It forms manystrategy such as to increase the market share of the company , it also set the pricing strategy insuch a way that it increases the sales of Zara, or to enter into the new sector or entering into new1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials Assignment Solved - Zara
|20
|5431
|373

Marketing Essentials
|19
|2132
|86

Key roles and responsibilities of marketing function related with wider organisational context
|17
|3318
|192

Marketing Essentials | Zara
|16
|4541
|419

Evaluation Of Key Elements Of Marketing Function
|12
|3701
|322

Roles and Responsibility of Marketing Relate to the Organisation
|13
|3464
|487