Marketing and Business Activities

The provided document appears to be a collection of references related to marketing and business activities. It includes studies and articles on the marketing mix, corporate image, green marketing, social marketing mix, integrated marketing communication, and employee relations in logistics and marketing functions. The assignment seems to require students to analyze and discuss these concepts in relation to business activities, possibly with a focus on the marketing mix and its interactions with other business functions.

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
P1 Roles and responsibilities of marketing function..............................................................2
P2 Relation of marketing to various other departments.........................................................5
TASK 2............................................................................................................................................9
P3 Marketing mix ..................................................................................................................9
TASK 3..........................................................................................................................................12
P4 Marketing plan................................................................................................................12
CONCLUSION..............................................................................................................................15
REFERENCES .............................................................................................................................17

INTRODUCTION
“Good Marketing makes the company looks smart. Great marketing makes the customers
look smart”- Joel Chernov. Hence, this specifies that marketing is a very important technique in
order to retain the customers and sustain them for a longer period of time. Marketing is
researching about the customers so as to ascertain their needs and wants for development of a
product which could satisfy them. This document consist of marketing and elements which are
associated with it in an organisation. There is a complete description about a marketing plan, mix
and functions of an organisation which are directly or indirectly related to promote selling. A
justification for integration of various departments in a company have been specified in this
document. McDonald's is a huge chain of restaurants serving people in various nations
marketing strategy of which have been justified in this research. A company have to deal with
several elements in order to reach the potential of being successful which have been introduced
in this written report.
Marketing is a way in which a company creates, offers, satisfies, promotes its goods and
services in the targeted marketed. In other words, the act of promoting and selling products of a
company in a market. It is also a research which is conducted to ascertain the needs and wants of
the people available in market so that a company can manufacture according to that so as to
satisfy maximum number of customers (Achrol, 2012). McDonald's uses various techniques to
have proper marketing for the products and services which is provided by it so that more and
more customers can be attracted toward the food giant.
McDonald's is a food chain company which was established in 1940 by two brothers
Richard and Maurice McDonald's. It used to deal in hamburgers which back in time. Further the
company expanded its business and it diversified its products into various sections. The company
obtained trademark on McDonald's name and 'M' symbol with a description of “drive in
restaurant”. Than in coming time company was so spread with its business that it have many
food chains all over the world serving its customers. McDonald's was established in 1940 at San
Bernardino, California.
McDonald's is a global organisation as it have presence at all over the world with 36,900
food chains in 120 countries. It started from a street in California and ended up spreading its
business across the boundaries of native country. Its is world's second largest private employer
with 1.5 million employees working with it in various chains. McDonald's operates on matrix
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style structure as it have many food chains which are operating at various places. Hence, the
company have its board of director than it keeps on decentralising to manager and employees
who are working in a franchise of company which is situated at some other locations and needs
to be controlled.
The company works on a culture to attract more and more customers as well as it
operates in a way that all the employees from top to bottom are involved in working at the work
place. The company makes very high strategy to retain in a targeted market in which it is doing
its business (Brettel, 2011). There is full of enthusiasm and high working structure in the
company where everyone is ought to work with high quality and maintenance. It have a culture
for which employees wants to work as it provides various facilities to the employees.
TASK 1
P1 Roles and responsibilities of marketing function
Marketing is consider as building a relationship between a company, consumer and
product by analysing their needs and demands. Marketing is a wide terms as thus many people
constitutes this with selling as well. Thus, both these terms are differ in nature and have a
signified meaning as well. Marketing and advertising both are completely differ from each other.
McDonald's needs to understand both these things properly and utilise it in an appropriate frame.
A basic differentiation between both of these are stated as follow:
Marketing and advertising:
Marketing Advertising
It includes and consider as wide term in which
a systematic planning and its implementation
lead to take place.
This is a small terminology as compared to
marketing because it constitute about passing
information to target users.
It starts with target audiences and framing
appropriate plan for them as well.
Advertisement only stated for providing
information to target audiences.
Marketing supports advertisement Advertising support public relation
Thus, it is a basic differentiation between marketing and advertisement which need to
understand by managers of McDonald's properly so that better and appropriate strategies lead to
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be frame. It is an important thing which need to carried down by marketing manager of a
company so that suitable and appropriate performance could be maintain.
Competitors Analysis:
Another major thing which need to understand and conduct by marketing manager of a
company which consider as crucial role is to determine and organise a study on competitors. For
this context, marketing manager of a company evaluate several number of competitors like
Burger King, Domino z, Pizza Hut etc. All these are consider as major rivalry of business whom
marketing activities need to consider by managers of a company. This will support in gain better
and effective result so that suitable strategies lead to get frame out in order to accomplish al
objectives properly.
Supporting Innovation:
McDonald's always support innovation in order to which business need to determine
aspects of customers properly. From past many years, they are not introduce any new product in
their stream line which stated about lack of innovation in market. Thus, it is important for
marketing manager to determine taste and preferences of customers and bring new and
appropriate innovations.
A major thing which associated with business is to gain competitive advantage because it
enables them in order to sustain into market world. McDonald's are operating from past many
years and thus their products consider as reliable in nature. Thus, it is a only thing which support
them in order to gain competitive advantage and maximise profitability of large concern.
Set prices, margin and profit level:
Their prices are lowest to highest in nature which consider as appropriate for every group
of customer of society. Nominal prices always support in gain competitive advantage for
business as well as most number of customers attracted towards McDonald's just because their
profit margin is high as well as prices are low. Thus, it is important for marketing manager to
perform their roles and responsibilities properly in nature in order to accomplish and execute
their work properly in order to maximise effectiveness and efficiency.
Communicating with customers:
Communication is a major thing which associates with success of an organisation. It is
important for managers and authority of an association to facilitate appropriate and effective
information chain with all stakeholders of a company. This enables in order to gain competitive
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advantage by providing relevant data of product and services to ultimate customers. Although, it
is a best thing in order to maximise profitability by using suitable technique. McDonald's need to
frame suitable communication about their products and services to target customers. For this
purpose advertisement and digital promotion play a crucial role.
By using appropriate tool of communication, business management become able to
render and deliver relevant data about their products to ultimate customers. This support them in
order to gain better results. Marketing team need to perform this duty properly so that they lead
to maximise revenue of an organisation in order to maintain effectiveness.
Findings new customer and market opportunities:
Marketing team have to play a crucial role for an organisation in which they need to
determine all new customers as well as evaluate market opportunities. In such relation, business
need to conduct and organise an appropriate study for determine the new market world. In such
context, business need to use relevant and suitable models and approaches. Expansion strategy is
consider as beneficial approach for business in order to grab more and more customers from new
market world.
Although, determine such market area where business need to grow and expand their
number of operations as well. Finding new customer lead to made an appropriate user base so
that more appropriate revenue get generated. Marketing team have to perform this duty
effectively so that more and more opportunities of external market context lead to be gain.
McDonald's marketing team have to determine all new customers by evaluate such area where
business really need to expand. This enables them in order to gain competitive advantage so that
better and long term perspective get determine.
Attract, retain and grow customer base:
Overall work of marketing team is to retain appropriate customer base by delivering
effective and high quality products to ultimate user of a company. This factor enables them in
order to maximise number of customers for product and services so that chances of better and
appropriate revenue generation get increases. This is consider as overall consent for maintain
effective growth at market world. Marketing team of McDonald's need to consider all these steps
in their consideration for maintain suitable growth at market world in order to maximise profit,
growth and revenue. Hence, this consent get fulfil only through render high quality products as
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well as make offerings more appropriate in nature as well. This consent lead to support in attract
suitable number of users which work as expansion of consumer base.
Developing competitive advantage:
One of a major concern of business is to gain competitive advantage through which
business become able to maximise revenue. Competitive advantage consider as a beneficial tool
for in order through which sustainability in business keen competitive world get manage.
McDonald's burger are special in quality which consider as major factor through which business
become able to gain competitive advantage. This enables them in order to create suitable position
in market world and become as a leading retail food outlet chain.
Creating products and services which present value:
Customers generally consume such quality products which create some value for their
services. It is important for an organisation to use high standard quality raw material which lead
to increase chances of sustainability and support in maximising user satisfaction as well. Thus,
McDonald's need to manufacture high standard products and reduce humours which spread
against them. This section lead to maximise by efforts of marketing team through analysing users
perspective.
Delivering Customer Service Standards:
Business need to determine customers expectations properly and effective and settle
down standard against needs and demands of users. Thus, overall context stated that
management need to determine all such delivering properly in front of management and
employees so that potential customers get created in an appropriate frame. McDonald's need to
maintain a high standard in their products and services with nominal range so that chances of
better and effective customer base get enhance.
Provide metrics, tracing and ROI:
For determine the success it is essential to use suitable metrics into business so that ROI
gets evaluated properly. There are various metrics represent in business which need to
understand by business managers properly so that suitable gains could be promoted. Out of all
these McDonald's marketing team need to determine relevant metrics so that business become
able to get sustain into market world properly as well as track ROI effectively. In this consent,
Take Rate method consider as best one.
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P2 Relation of marketing to various other departments
Every business have a definite process of marketing and its functions which need to
understand by managers of a company effectively so that better results could be gain. Thus,
McDonald's need to evaluate their marketing process in an appropriate manner for which they
can use PR Smith SOSTAC framework in which there are mainly 6 stages evaluated properly
which stated as follow: Situational analysis: The first stage of this process is situational analysis in which
management need to determine about the current and present position of a company. The
current situation of a company describe and evaluate all major thing in an appropriate
manner so that best result could be gain. McDonald's situational analysis stated that they
have good market position in present context which need a little bit critical thinking about
all their marketing consent so that better outcome could be gain. Objective: For successful implementation of marketing process, business need to frame
several objectives which always support in make things appropriate and correct in nature.
For this perspective, management need to frame several objectives which support in work
as a guideline for all employees and department so that best outcome get promoted.
McDonald's global success can be attributed to an association performance and with
appropriate objective of a company all customers become better understood about value
of such large association and their deliverables. Hence, major objective of a company is
to increase profit by providing quality services so that customer become satisfy in nature
so that a reputable image get frame in outsource reach. Strategic planning: It is essential for an organisation to prepare some plan for future
context with suitable strategies so that better and highly appreciable outcomes could be
gain. Thus, strategic planning is an important factor for McDonald's whom are serving
best quality goods and services to each and every user. Strategic planning is important for
determine the path which facilitate in order to met with all objectives and targets. Thus,
for accomplishing all objectives and targets properly business need highly quality
standard staff members whom have better knowledge to deal with various customers of a
company. Tactics: These are details of strategy in which appropriate evaluation of each and every
technique get prescribed properly. Thus, tactics enable all staff members and employees
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of a company to perform their roles and responsibilities in an appropriate and effective
frame. McDonald's have to present their strategy in front of employees properly so that
best suited outcome could be gain in order to improve work and accomplish all goals and
targets effectively. Action: The most important thing is action or implementation of strategy. Action is
consider as most appropriate thing in order to gain success and accomplish all goals and
targets effectively. It is a duty of marketing manager to define all tactics properly to
marketing department employees so that they become able to implement all objectives in
a suitable frame which support in accomplishing objectives and targets properly.
 Control: Managers have to play an effective role in which they need to manage and make
suitable control on each and every proposed thing. McDonald's have to facilitate effective
control on every operation properly so that better and highly suitable outcome could be
gain. Although, it is a duty of managers to make appropriate control on all actions of their
employees and staff personnel so that objectives get accomplish with minimum wastage
of resources.
McDonald's is a very big and diversified organisation having its operations in many
locations. Hence, this justifies that its have many functional areas which jointly contributes to the
operations and goals achievement of the company (Huang, 2014). These function are related
with marketing directly or indirectly as they works to have proper sale of goods by satisfying the
customers. Following is an explanations to duties which marketing plays in the functions
McDonald's:
 Customer service
This department concerns with serving the customers with proper facilities and products.
When a company initiated marketing primary role of which is satisfying the consumers. Hence,
this department contributes in enhancing sales and retention of customers by providing them
with best services. Customer service department need to communicate with marketing team of
McDonald's so that marketing function lead to take frequent steps on all such consents which
face by their users. Thus, a major work of marketing team is to provide and deliver quality based
goods and services so that chances of dissatisfaction in customers get reduce. Although, this
relationship will support in resolve all issues and problems of customers which face by the user
of a company so that profitability get enhance.
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 Research and development
When a company works or makes any change it needs to assess and evaluate various
elements in order to get best solutions ans suitable data for the requirement. This department is
completely working for researching and development of new policies for development in
business operations (Jones, 2011). Hence, generating marketing in McDonald's will be initiated
by this department by first collecting the information for action according to scenario. It is a duty
of R&D department to make many new innovation and invention in a company marketing
function through which association become able to reach more and more number of users. This
will support in accomplishing all business objectives and targets properly for gaining better
results and outcome.
 Distribution
Choosing the best way to reach customers is very important and at the right time is
complementary. This requires the channel of distribution which helps the company to have
effectiveness in such activities. Marketing also aims at serving the customer which requires this
channel so that sales can be done properly. Thus, it is a duty of marketing team to adopt best
suited channel of distribution so that products get reach to target customers in an appropriate
frame so that business become able to enhance all working production.
 Finance
Commercialism boosts sales which generates funds in terms of revenue or profit which
helps in providing assistance to company in monetary terms (Kim, 2011). On a larger context
marketing might require deployment of fund but it also attracts a large number of buyer by which
funds are generated. Finance department need to provide appropriate fund to marketing team so
that they lead to launch many events and campaigns for creating brand awareness in various
sections of customers and society. McDonald's finance team have to apply relevant fund to
marketing team so that management become able to create brand awareness and loyalty among
all their target users of a company.
 Human resource
Human capital is the only way by which a company enables to reach its goals. This
specifies that they are very essentially required in the company. Likewise, marketing of product
require contribution of each departments people as it finally produces a product for which
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everything is happening. Hence, the people of the company are very important in making this
possible.
Another form of business in which association become able to expand their working area
is Business to business model and Business to consumer model. Thus, both of these are stated as
follow:
Business to business of McDonald's
A business first conducts market research and finds out customer's needs and wants and then
manufacture goods and services. Firms converts raw material into finished product for fulfilling
buyer' satisfaction. After the production of finished goods firms takes help form various
intermediaries such as wholesalers, brokers, agents and retailers for smooth functioning and
timely delivery to correct person and at right time and place. For continuous supply of resources,
an efficient supply chain is necessary, therefore McDonald's maintain good relationship with
their suppliers so that there is regular flow of materials and production do not stop. This help to
establish advantage over competitors as they complete order on time and become strength so that
they are able to utilise opportunities.
Business to consumer of McDonald's
Firm is setup to serve their users by delivering them all necessary items. Manager find out
suspect and then identify prospect which can be converted into purchaser who have willingness
and are ready to buy the product. Accomplishment of goals and objectives depend upon
salespeople whether they are able to achieve target and render services properly such that people
invest in same commodity again and again so that they are able to earn maximum amount of
profit. McDonald's establishes customer loyalty and association by offering quality items. An
enterprise need to convey information to their clients about existence of product in market, its
features and benefits and with passage of time innovating it to maintain amount of sale and to
fight rivalry from other business who provide product with same benefits.
TASK 2
P3 Marketing mix
McDonald's is dealing in food so it is classified as service industry. Hence, the company
have 7Ps of marketing mix which are to be followed while marketing plan implementation for
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the company. The justification for 7ps of marketing mix for McDonald's at a glance with a
comparison with Subway have been given below:
 Product
As a food giant McDonald's focuses on creating a menu by which it satisfy the maximum
number of its customers. It keeps on innovating new products in the market by conducting
research and development for the changing requirement of customers. It keeps on targeting the
people on the basis of their choices relating to market in which it is targeting to operate.
Comparison:
Subway serves its customers by providing them healthy and customised food with the
choices of veterinarian and non vegetarian burgers. Unlike, McDonald's it do not have a huge
menu but ultimately it serves better than competitors in terms of quality (Lee, 2011). Subway
promotes healthy living by its products whereas McDonald's influences on health with a taste.
 Price
The pricing strategy of McDonald's is based on the perceptions that are made by the
customers about the worth of a product. McDonald's believes that product is more than a
physical item and emotions of people are associated with it. Low pricing of product might give a
feeling to the people that quality is compromised which is altered by the company by providing
best quality. Like- in many countries it have settled units where it provides burger at very low
prices.
Comparison:
Subway have a high pricing list of its product due to its quality. It uses gigh quality
ingredients due to which lower calorie intake is in the product with quantity which can satisfy the
hunger of a person (Leonidou, 2013). Whereas McDonald's have a low price of its burgers but
both the company considers psychological concepts while implementing price of product.
 Place
For McDonald's place is just not a physical evidence that it is present at that place but
also concerns with access of customers with convenience to the. McDonald's have both dine in as
well as take away services which makes it easy for the people to have burgers when they can't
get into restaurant. McDonald's is present almost everywhere in many countries which justifies it
is making its easy for its buyers to approach the firm.
Comparison:
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Subway have more stores across world as compared to McDonald's because of low
expenses for its store establishment than McDonald's. Subway have a good geographical
presence but it do not have that good services for take away as McDonald's have so it makes it
difficult from its customers. It do not provide drive through to the customers.
 Promotion
Concerning to promotion McDonald's have adopted advertising techniques for it through
television, radios, newspapers, cinema halls, hoardings etc. Other methods which are used are
direct mail, loyalty points, door drops etc. The prime focus of the company is to target children
as children are very easy to manipulate and are adaptive to change as compared to adults which
helps it to have customers by building taste since childhood (Menegaki, 2012). It also have
McDonald's meals which have gifts inserted in it which helps in attracting more and more kids.
Comparison:
Subway promotes its products through advertising by using celebrities specially athletes
as they are more concerned about the health factors. Its main target is elder people unlike
McDonald's who targets kids. Its slogan is eat Fresh and McDonald's slogan is I'm loving it.
However both the companies uses brand ambassadors but the targets are different.
 Physical evidence
The outlets of McDonald's are created with a very attractive, clean and hygienic elements
at the same time it maintains a decorum at its joints (Mihart, 2012). This specifies that company
have a focus on its presence. Likewise, it gives a toy in its Mac meals which are of very good
quality which specifies that company focuses on factors like quality.
Comparison:
Subway do not provide any meals which have toy in it rather it also considers hygiene
factors as the burgers are prepared in front of the customers whereas in McDonald's there is a
focus on this factor so that people remember the visit to it which they have made.
 Process
The process by which food is prepared in McDonald's is transparent to its customers as it
is visible. The best part is that it provides a visit to the customer in its kitchen so that they can
give reviews on the hygiene factors of the company. Customers as also invited to check
ingredients of the food which is prepared.
Comparison:
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Both the company have transparency in its process but they both have different
ingredients for preparation of food. One company provides health related ingredients with
preference to calories in take whereas another focuses on providing taste with hygiene and
satisfaction to customers.
 People
Primary focus of employees in McDonald's is to keep their customers happy which
specifies that it have well trained and equipped employees. In a restaurant there are various
negative responses which are also addressed by employees for which they are provided with
training so as to deal with patience in such situation (ImpaMintz, 2013). People working at
McDonald's have a uniform which they have to wear while working.
Comparison:
At Subway employees are trained to satisfy customers with healthy services and
promotion of health factor is more so company aims at giving training to employee about it.
Employees at subway also serves in uniform and organisations culture is also very good inclined
to healthy living promotion as compared to McDonald's.
Both of the above companies are competitors of each other serving as best players in food
industry. Subway operates on a value that it has to serve its customers with best food with
healthy factors and McDonald's provides food by targeting the children (Nakata, 2011). Policy
behind this is that children are vulnerable to change whereas the adults are habitual of some
things so they can be easily manipulated to eat the food produced by McDonald's that is why it
focuses on them. Health factors are considered by the adults so subway is inclined to that. Both
the company have their own demographical classification on which it targets various people who
are there in the society.
TASK 3
P4 Marketing plan
A plan is a demonstration of ideas, goals, mission, vision and objectives of a company.
These are very important for a company to consider and ascertain. Every business organisation
needs to set its path on which its people will move. Hence, this requires formation of a plan
which can provide step by step guidance to perform the functions. McDonald's is a very well
known global brand which have very high values in cooperation with serving its customers. It
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have a very strong command over its market with generating employment to 1.5 million people
across world. Hence the company is going good with its operations but every company wants to
be best and improvisation is a demand for every business (Pomering, 2011). Likewise for
marketing there is a plan for McDonald's that is specified as follows: Segmentation of market
McDonald's first need to identify the market which it has to target or the people which it
is aiming to offer its services. This means that it has to divide the population in terms of a size
which will be majorly served by McDonald's. It targets children from its products which
specifies that it generates various schemes and products for them like- meals and toys. So it
identify the sources through which it can attract those kids to buy its product by proper
analysation. The market can be classified on the basis of area, people, gender, age, sex etc. By
McDonald's so that they can be reached by the company in most accessible manner.
 Setting objectives
According to the chosen segmentation formation of the objectives about how many
number of the people are to be targeted as well as what is the profit margin that a company have
to cover through its sales have to be ascertained. This implies formation of targets and budgets
which have to be devoted to the various sections which will contributes to sale of the company.
These will set a standard for the plan which will help in making comparison with the actual
performance of it. Its is very necessary for a company to set its objectives as they gives it people
a direction in which they need to work (Topolšek, 2012). McDonald's by this will provide its
employees a blueprint of performance they need to incline towards achievement of goals and
objectives.
 Effective implementation
The plan which have been set with target people have to be implement. This phase of the
plan bring action to the made objectives so that they can be achieved. This role is wholly done by
the team of the company which diverts its efforts to bring those plans into action. Effectiveness
in McDonald's is very important as it have so much demand which is to be fulfilled by its
workforce for which it also provides training so as to have proper operations. Likewise for
marketing plan the company have to make an effective implementation by choosing the best
sources like- advertising on TV, newspapers, radios, cinema etc. The most effective sources by
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which customers will be made aware have to be chosen and implemented so that they can be
reached in a very less time.
 Control measures
The plan which have been implemented must be assessed by the administration of the
company so that it can have a result of it whether it is successful or not. Many evaluation
measures like 360 degree evaluation, performance metre, comparison with standards etc. this
will help the company to have errors which needs to be rectified in order to overcome them.
Controlling can be done by monitoring of the plan by assessing that whether the targets which
are set have been achieved or not if they are not appropriately achieved than suitable measures
have to be taken (Trainor, 2011). This helps in comparison of actual performance with standards
of the plan for marketing.
 Situation analysis
A marketing plan of a company includes situation analysis in which managers need to
analyse present situation of a company so that association become able to accomplish all goals
and targets properly. Thus, situation analysis of McDonald's include two aspect out of which one
is internal analysis and another consider as external analysis. Internal analysis includes strength
and weakness of a company as well as external analysis predict about all opportunities and
threats in concerned market world. Strength of McDonald's is that they have good customer base
as they already establish themselves at wide level. This enables an organisation to enhance their
profitability and create a suitable user base so that highly profitable outcome get gain. One of a
major weakness for McDonald's is that they less concentrate towards more and supportive
innovations. Thus, opportunities is refer to as reach towards such section of society which not
get achieved and accomplish yet. Hence, situation analysis of a company support them in
creating appropriate marketing plan.
 Market strategy
There are various strategies get prepare by an organisation so that they get deal into new
market world. One of an appropriate marketing strategy for a company is growth framework in
which majorly four dimensions are articulated. McDonald's have to determine such framework
properly so that better decision making get promoted as well as business become able to compete
into keen competitive market. A major objective of a company is to grow sales with support of
two consents which grow sales with existing products as well as grow sales with new product.
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Both these things can apply by McDonald's as they need to grow sales by existing products by
targeting new world. Moreover, it is essential for business to develop a new range of products as
well by applying relevant innovation. Marketing budget
For every project, it is important to prepare a plan or a budget for such particular thing so
that best suited results could be gain. Marketing budget includes all related expenses and
investment of a company through which chances of unnecessary wastage get reduce. Thus,
marketing budget for McDonald's stated as follow:
Marketing budget
Particulars 1st year 2nd year 3rd year 4th year 5th year
Initial money 55000 12600 14200 20000 16000
Investment 20500 14800 16000 14200
Total 50000 33100 29000 36000 30200
Marketing
expenditures
Advertisement 9600 6700 6200 6000 6400
Sales promotion 2000 2000 4500 3000 8500
Direct marketing 7000 6000 2000 7000 2000
Total 18200 14700 12700 16000 16900
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Available balance 31800 18400 16300 20000 13300
 Monitoring and control
It is important for managers of a company to facilitate an appropriate control and monitor
on each and every activity. By conducting and framing a suitable and keen monitoring on various
activities management become able to decrease chances of failure. Thus, McDonald's managers
need to monitor budget plan properly and make suitable control on expansion strategy properly
by computing them with an association objectives.
CONCLUSION
Business strategy for the marketing of products of a company is very essential in order to
introduce the goods in the market. This helps in attracting more and more customers for the
company which also enhances sales for the same. The marketing mix for McDonald's and a plan
for marketing have been concluded in the above document. Comparison of the companies mix
with its competitor Subway have been justified in the above study. There are many functions of
marketing which are interrelated with other functions of the company have been included in the
above report. McDonald's is a very well known food chain with a good brand image which will
add up to its marketing plan also many other elements for its improvisation have been specified
in this research. Best practices for the company have been given in the above written document
so that it can have an edge over the market by overcoming its competitors. This report is wholly
a result of marketing essentials which are mandatory for a business.
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