SWOT Analysis of McDonald's: Opportunities and Threats


Added on  2019-09-21

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Running head- SWOT Analysis SWOT Analysis

1SWOT Analysis IntroductionMcDonald’s is a fast food company which was initially founded as a restaurant in 1940. It was founded in San Bernardino, California, United States. It is the largest restaurant chain in the world in terms of revenue (Meyer, 2015). It is operating in more than 100 countries, and it servesalmost 69 million consumers per day. McDonald's provides high-quality products and services toits customers. The Headquarter is in Oak Brook, Illinois, United States.SWOT AnalysisThe external factors of SWOT analysis are opportunities and threats which we have to analyze here. OpportunitiesMcDonald's is operating in more than 100 countries, but still, it serves only 1% of the total worldpopulation. The company has the opportunity to serve more customers worldwide as the population of the world is increasing day by day. Apart from this, the younger generation prefers to fast food. So, the company can target more customers worldwide. The company can expand itsbusiness internationally as it is serving only in 100 countries (New, 2015). China and India is thelargest market in the world, so the company should tap these markets as well. The taste and preference of the people are changing along with lifestyle so the company should meet the changing requirement of the people through innovation. By doing this, the company can attract more customers. The company can also tie up with the retailers as a joint venture to increase its market and market share. It can also attract more customers by proving Wi-Fi at its retail stores.

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