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Marketing Essentials Assignment Solution - Doc

   

Added on  2020-09-08

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MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................2P1 Roles and responsibilities of marketing function..............................................................2P2 Relation of marketing to various other departments.........................................................5TASK 2............................................................................................................................................9P3 Marketing mix ..................................................................................................................9TASK 3..........................................................................................................................................12P4 Marketing plan................................................................................................................12CONCLUSION..............................................................................................................................15REFERENCES .............................................................................................................................17

INTRODUCTION“Good Marketing makes the company looks smart. Great marketing makes the customerslook smart”- Joel Chernov. Hence, this specifies that marketing is a very important technique inorder to retain the customers and sustain them for a longer period of time. Marketing isresearching about the customers so as to ascertain their needs and wants for development of aproduct which could satisfy them. This document consist of marketing and elements which areassociated with it in an organisation. There is a complete description about a marketing plan, mixand functions of an organisation which are directly or indirectly related to promote selling. Ajustification for integration of various departments in a company have been specified in thisdocument. McDonald's is a huge chain of restaurants serving people in various nationsmarketing strategy of which have been justified in this research. A company have to deal withseveral elements in order to reach the potential of being successful which have been introducedin this written report. Marketing is a way in which a company creates, offers, satisfies, promotes its goods andservices in the targeted marketed. In other words, the act of promoting and selling products of acompany in a market. It is also a research which is conducted to ascertain the needs and wants ofthe people available in market so that a company can manufacture according to that so as tosatisfy maximum number of customers (Achrol, 2012). McDonald's uses various techniques tohave proper marketing for the products and services which is provided by it so that more andmore customers can be attracted toward the food giant. McDonald's is a food chain company which was established in 1940 by two brothersRichard and Maurice McDonald's. It used to deal in hamburgers which back in time. Further thecompany expanded its business and it diversified its products into various sections. The companyobtained trademark on McDonald's name and 'M' symbol with a description of “drive inrestaurant”. Than in coming time company was so spread with its business that it have manyfood chains all over the world serving its customers. McDonald's was established in 1940 at SanBernardino, California. McDonald's is a global organisation as it have presence at all over the world with 36,900food chains in 120 countries. It started from a street in California and ended up spreading itsbusiness across the boundaries of native country. Its is world's second largest private employerwith 1.5 million employees working with it in various chains. McDonald's operates on matrix1

style structure as it have many food chains which are operating at various places. Hence, thecompany have its board of director than it keeps on decentralising to manager and employeeswho are working in a franchise of company which is situated at some other locations and needsto be controlled.The company works on a culture to attract more and more customers as well as itoperates in a way that all the employees from top to bottom are involved in working at the workplace. The company makes very high strategy to retain in a targeted market in which it is doingits business (Brettel, 2011). There is full of enthusiasm and high working structure in thecompany where everyone is ought to work with high quality and maintenance. It have a culturefor which employees wants to work as it provides various facilities to the employees. TASK 1P1 Roles and responsibilities of marketing functionMarketing is consider as building a relationship between a company, consumer andproduct by analysing their needs and demands. Marketing is a wide terms as thus many peopleconstitutes this with selling as well. Thus, both these terms are differ in nature and have asignified meaning as well. Marketing and advertising both are completely differ from each other.McDonald's needs to understand both these things properly and utilise it in an appropriate frame.A basic differentiation between both of these are stated as follow: Marketing and advertising: Marketing Advertising It includes and consider as wide term in whicha systematic planning and its implementationlead to take place. This is a small terminology as compared tomarketing because it constitute about passinginformation to target users. It starts with target audiences and framingappropriate plan for them as well. Advertisement only stated for providinginformation to target audiences. Marketing supports advertisement Advertising support public relationThus, it is a basic differentiation between marketing and advertisement which need tounderstand by managers of McDonald's properly so that better and appropriate strategies lead tobe frame. It is an important thing which need to carried down by marketing manager of acompany so that suitable and appropriate performance could be maintain. Competitors Analysis: 2

Another major thing which need to understand and conduct by marketing manager of acompany which consider as crucial role is to determine and organise a study on competitors. Forthis context, marketing manager of a company evaluate several number of competitors likeBurger King, Domino z, Pizza Hut etc. All these are consider as major rivalry of business whommarketing activities need to consider by managers of a company. This will support in gain betterand effective result so that suitable strategies lead to get frame out in order to accomplish alobjectives properly. Supporting Innovation: McDonald's always support innovation in order to which business need to determineaspects of customers properly. From past many years, they are not introduce any new product intheir stream line which stated about lack of innovation in market. Thus, it is important formarketing manager to determine taste and preferences of customers and bring new andappropriate innovations. A major thing which associated with business is to gain competitive advantage because itenables them in order to sustain into market world. McDonald's are operating from past manyyears and thus their products consider as reliable in nature. Thus, it is a only thing which supportthem in order to gain competitive advantage and maximise profitability of large concern. Set prices, margin and profit level:Their prices are lowest to highest in nature which consider as appropriate for every groupof customer of society. Nominal prices always support in gain competitive advantage forbusiness as well as most number of customers attracted towards McDonald's just because theirprofit margin is high as well as prices are low. Thus, it is important for marketing manager toperform their roles and responsibilities properly in nature in order to accomplish and executetheir work properly in order to maximise effectiveness and efficiency. Communicating with customers: Communication is a major thing which associates with success of an organisation. It isimportant for managers and authority of an association to facilitate appropriate and effectiveinformation chain with all stakeholders of a company. This enables in order to gain competitiveadvantage by providing relevant data of product and services to ultimate customers. Although, itis a best thing in order to maximise profitability by using suitable technique. McDonald's need to3

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