MARKETING ESSENTIALS

MARKETING
ESSENTAILS

INTRODUCTION
• Marketing refers to not only buying and selling of goods but includes promotion,
and branding of people. This report covers key elements which is interrelated to
functional unit of Tesco. Further, it covers roles and responsibilities in context of
marketing environment.

KEY ROLES AND RESPONSIBILITIES OF
MARKETING FUNCTION OF TESCO
• Marketing refers mainly buying and selling of goods to target
customer. It also involves exchange of relationship and
management study.
• Objectives of Tesco is to increase profit and expand its
business around the world. Some responsibilities of marketing
function is :
• Market research
• Product and development