Marketing Essentials

MARKETING ESSENTIALS

Cover Content
• Introduction to the concept of marketing and current and future marketing trends
• Different marketing processes
 Roles and responsibilities of marketing manager
 Marketing influences and interrelates with other functional departments of TUI
 Value and importance of marketing
• Conclusion
• References

Introduction to the concept of marketing
Marketing is an important process of every organisation. Basically marketing is depends on
customers demand, customer preferences, customers loyalty, customer relationship. It is mostly uses
in modern era. It can say that marketing is the one of important competent of business management.
This report is based on TUI organisation. This organisation is founded in 1923 and headquarter is in
Hannover and berlin, Germany. TUI is dealing in holidays. They provided resorts and hotels, airlines
facilities and cruses trip for there customers. This resort is focused of the marketing functions and
roles and responsibilities of the marketing. Here they are also discussed of process of marketing
mix .

Marketing processes
Marketing process
Every organisation uses different process when they are launching new products. Many problems accrues
that time. Then they follow a effective marketing process to achieve goal and satisfied customer by this.
TUI also use this process and brief description of these process are as following
 Analysis the opportunity in market
 Selection of target market:
 Developing marketing mix
 Implementation: