Marketing Plan for Insight Vacations Limited

Marketing Essentials
for Travel and Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
P1. Describe the responsibilities and roles of marketing function in Insight Vacations.............1
P2. Examine how roles and responsibilities of marketing which is related in wider context of
organisation. ...............................................................................................................................2
TASK2.............................................................................................................................................4
P3. Comparison various ways by which tourism company apply marketing mix to planning
process of marketing to attain objectives of business.................................................................4
TASK 3............................................................................................................................................7
P4: Marketing plan for Insight Vacations Limited to meet marketing objectives of the
organisation.................................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing refers to all the activities that company attempts to promote the buying and
selling of their product and services. It helps an organization to maintain good relationship with
their customers and gain their loyalty towards firms (Allis and Fraga, 2018). This report includes
various marketing essentials for respective company Insight Vacations Limited, organisation is
located in Guernsey, UK. It is an part of travel and service industry that operates tour, hotels and
transformation arccos the world. Company has 3 total employee across all its locations in world
and generate $ 101,123 in sales. This report includes marketing essentials for the respective
company that help in understanding of roles and responsibilities of marketing functions within
the company and how roles and responsibilities can relate to organisation. Furthermore, in this
report the comparison between different tourism agencies and their ways to use marketing mix to
the marketing planning process to achieve their business objectives and goals. At last marketing
plan for Insight Vacations Limited to achieve their marketing objectives.
TASK1
P1. Describe the responsibilities and roles of marketing function in Insight Vacations.
Marketing Function is defines as selling and buying of goods & services for satisfy the
needs & desires of end users. The key functions and roles of marketing mainly includes
transportation of goods where they are required, storage of goods, collection of data of marketing
for fill desired of customers. In broad context, marketing functions includes examination of
needs of customers, expectations of demand of customers and analyse methods by which
profitability of company will maximised (Amer, 2019). In terms of Insight Vacations, there are
various key responsibilities and roles of marketing function which are described below: Identifying requirements of customers: It is include in marketing function which is
responsible for examine the changes in needs & desires of customers. The primary focus
of this function is to analyse wants, needs, habits and attitudes of customers and in
addition, carefully examine data which helps in inspecting as what actually customer is
demanding in market place. Anticipating requirements of customers: department of marketing have responsibility
for anticipate the requirements of customers. It can provide organisation as first mover
advantage and also helps company to meet needs and demand of customers.
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 Satisfying needs of customers: This function is regarded as primary role to satisfy
desires of its buyers. Marketing manager have responsibility to analyse products which
helps in satisfy desires of customers and also helps in offering as value of money.
 Making Profit: Function of marketing have responsibility to conceive innovative and
new ways to sell their products to customers. This comprises of offering customers by
value added packages which helps in satisfy needs of customers and also enhancing
overall profits and sales of company.
The role of marketing in context of Insight Vacations can be oversees by offering
situation analyses strategy. It helps in concentrate on goals and objectives of company and also
in terms of customers. The company offers objectives at corporate level which includes
profitability, cost savings and growth in market segment. With help of corporate objectives
organisation can translate and measure its goals (Aung, 2019). In context of Vacation Insights,
marketing objectives are helpful in introduction of new services and products which can leads to
attain profitability of organisation. In addition, it also includes overall market share by
identifying potential target markets. Furthermore, it is also engage in identifying supply and
demand of its services and products.
P2. Examine how roles and responsibilities of marketing which is related in wider context of
organisation.
The marketing is a term which consider various aspect under which Insight Vacations is
been advertise its services and products in successful way. In this various set of action is induced
which involves advertisement and market investigation for grabbing more customers in comfort
and easiness manner. In terms of respective company, marketing departments perform many
functions for smooth operation by better suitability. In addition, interrelation between distinct
functions leads to complexity among working is decrease and this leads to develop favourable
outcome which is discussed below: Marketing and Finance: It is considered as relevant plans and strategies of marketing
must be in suitable budget. This involves cost and profit margin of product line, brand of
company. Finance function of Insight Vacations offers marketing department with
defined budget which leads to conduct campaign in defined cost. The function of finance
department is to provide information which is related to cost for considering activities
which is related to marketing (Avila-Robinson and Wakabayashi, 2018). In terms of
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