Marketing Essentials: Roles, Responsibilities, and Interrelationships

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK1.............................................................................................................................................1
P1 Describe key roles and responsibilities of marketing function. ............................................1
M1 Examine roles and responsibilities of marketing in terms of marketing environment.........3
P2 Describe how roles and responsibilities of marketing which have relation in wider context
of organisation. ...........................................................................................................................4
M2 Analyse importance of interrelationship among marketing and other functional unit of
company......................................................................................................................................5
D1 Critically examine and evaluate key elements of marketing function and in what manner
they are interrelated with other functional unit of company. .....................................................5
TASK2.............................................................................................................................................6
P3 Compare various ways in which organisations use marketing mix for planning process to
attainment of objectives of business. .........................................................................................6
M3 Examine different tactics which is applied by company for demonstrating business
objectives which have been achieved. .......................................................................................9
TASK3...........................................................................................................................................10
P4 Create and evaluate basic marketing plan for company. ....................................................10
M4 Produce detail evidence which is based on marketing plan of company. .........................12
D2 Design strategic plan of marketing which are tactically applied with use of 7P's for
achievement of marketing objectives. ......................................................................................13
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is define as all activities which a organisation attempts for promoting buying
and selling of their services and products. It basically helps company for maintaining good
customer relationship with their guests and also helps in gaining loyalty towards business. It
mainly involves various activities like market research, promotional activities, selection of
suitable services & products, customer relationship and so on. It basically reduces complexity
which includes seven elements like product, price, place, promotion, process, physical evidence,
people which helps in higher growth and success of company (Blythe and Martin, 2019).
Marketing essentials is define as techniques which is mainly in terms of advertising, publicity
and promotional tools which are helpful in identifying right customer segment which helps for
generating growth and success of organisation.
In this report, it covers Hennes & Mauritz (H&M) which is considered as multinational
retailing company which is known for its fast fashion clothing mainly deals for women, men,
children and teenagers. It have almost 5000 stores which are operates in 74 countries.
In this it includes key roles and responsibilities of marketing function by relating
marketing concept in wider concept with relation to organisation. There is also comparison of
two organisation by applying concept of marketing mix which helps in achievement of
objectives of business. Furthermore report also involves a basic marketing plan which is for
company.
MAIN BODY
TASK1
P1 Describe key roles and responsibilities of marketing function.
Marketing function is define as a process of buying and selling of products & services
which helps in satisfy the needs and wants of customers. Key roles and functions of marketing
mainly involves storage of goods, data collection which is related to marketing which is in
fulfilling desire of customer and also transportation of goods where they are need. Basically
marketing function involves expectations of needs and wants of customer, analyse need of end
users and also examine methods which helps in enhancing profitability and productivity of
organisation (Gupta and Nair, 2020). In terms of H&M there are many key roles and
responsibilities of marketing which are discussed below:
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 Meets customer wants and needs: As there is needs and desires are always exist in
market segment. So it is a responsibility of marketers for identifying needs of customers
and by this they have adopt marketing strategies in accordance. They play a role as for
influencing wants which helps in shaping individual and cultural personalities. Needs of
customers are satisfied by exchanging process (Biroscak and et. al., 2019). Ensuring organisational growth, survival and reputation: Basically business is
surviving this is because of customer retention and increasing in market share. Marketing
plays important role as organisation attain their objectives & goals this is due to customer
centric. As marketing helps in satisfy expectations which is beyond customers (Proctor,
2020). Widen the market segment: Marketing manager use various mass communication
techniques such as event marketing, promotion, sales, advertising which basically helps
in promoting products and services of company. With help of promotional programmes
there is build and protect brand image of organisation. In media technology when there is
revolution this creates marketing in more effective manner. Adopting right price: Price in marketing mix is considered as critical element of a
producer because this helps in generating revenue for company. With help of marketing
strategies this helps in setting fair prices, prepare right approach, incorporating changes in
appropriate manner. Exchange process work with smooth manner as prices are fixed
which is in favourable manner. Better offering of product: As all enterprises are sell more than one product and services.
Goods which are well labelled and packed. On other hand, services are basically
characterised by inseparability and intangibility. So marketing plays important role by
managing and designing offering of product (McGruer, 2019). Creates utility: With marketing product creates utility. Mainly this is described as ability
of a product which helps in satisfy wants. Role of marketing is to create place, time,
information, form, possession utility. Managing demand: Basically marketing manager are skilled professional which plays in
influencing time, level and composition of demand. A demand is mainly considered as no
demand, negative demand, declining demand, irregular demand and so on. With help of
marketing there are varied levels of demand is consider.
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