Marketing Essentials for Travel and Tourism

This presentation provides an introduction to the concept of marketing and its role in the travel and tourism industry. It discusses current and future trends in travel and tourism marketing, as well as the responsibilities of the marketing function in TUI. The presentation also explores how marketing influences and interrelates with other functional departments in TUI. Overall, it highlights the value and importance of marketing in the context of TUI and emphasizes the significance of effective interrelationships between the marketing function and other departments.

Marketing Essentials for
Travel and Tourism

Cover Content
 Introduction
 An introduction to the concept of marketing and the marketing
process with roles responsibilities.
 Interrelation between marketing and other functuions
 Conclusion
 References

INTRODUCTION
Marketing is the wider term that related how to influence
customers and can provide them products and services.
Different types of marketing ways are uses by organization that
helps to attract the customers and deliver them best quality of
products and services. For all activities marketing manager are
responsible who analysis the market and identify needs.

An introduction to the concept of marketing and the
marketing process, including current and future
trends in travel and tourism marketing
Introduction of marketing concept – Marketing concept is the philosophy that
uses by people in organization for analyses needs and wants of their
customers and then make decision to satisfy. If a person uses marketing
activities then it has opportunities to attracts customers and increase
profitability. TUI is large size tourism company that is running business with
the help of marketing concept that helps to influence customers and deliver
best quality of services.

The current and future trend in travel and
tourism marketing are as defined:
• Production concept – This concept is related to production of products and
services which are available in market. This is based on perception of consumers
that states what people thinks regarding a production.
• Selling concept – All organization wants to sale their products and services which
they have produced so their productivity and compatibility can be maintain.

Cont..
Marketing concept – This concept are using by marketing manager who needs
to focus over target consumers for the purpose of delivering their products
and services.
Product Concept – This means products and services are provided by
organization by understanding customer needs so they can manage business
activities and increase profitability.
Societal marketing concept – This states the needs and wants of targeted
customers in society so consumers can get best quality of products and
services.

An explanation of the role and
responsibilities of the marketing function
In organization different types of functions are performing by managers which are
important to run a business and increase productivity. As marketing is related to
exchanging of goods and services that can fill customer needs by offering
different types of products and services. TUI is using marketing by involving
different functions that are as defined:

Cont..
Analyzing the market and gathering information –TUI is travel and tourism
organization that is running function by analyzing market and collecting
information. The manager of TUI are playing a role of research who gather
information what people wants and how they can be satisfied.
Market planning – Planning is the need for every goals and going forward that
helps to work accordingly and run a business effectively. Marketing planning
helps to increase the market share and organizational productivity so they can
manage the functions.

Cont..
Product designing and development –If products are well designed then
customers attracted. In TUI, manager are playing a role of product designer
who produce products and services for the purpose of influencing services. As
they design travelling services by defining routes and different facilities so
customer feel happy and secure to run a business.
Packaging and Labelling –In context to TUI, managers are targeting to those
customer who are interested to visit out sider and spend their holidays. For
instance, TUI, is organizing Ski holiday packages for their targeted customers
who spends their holiday by selecting best airline industry and accommodation
services.

Cont..
Customer support services – This is required function in marketing that attracts
customers by providing solution of their queries. In TUI, customer care
manager is playing vital role as it get the queries of customers and provide
instant solution at any time that encourages customers to buy airlines services.
Pricing of services – Price is the consideration of products and services that
influences customers to buy the products and services. TUI, is selling the
travelling and tourism services to customers at competitive prices by selecting
first class, high class and classic level services that helps to make right buying
decision.

Cont..
Promotion – The meaning of promotion is to inform their customers regarding product of
company. The manager of TUI are playing a role of promoter who uses different methods of
promotion such as personal selling, publicity, sales promotion, advertisement etc. that can
attracts customers and deliver best of travelling packages.

• An explanation of how roles and
responsibilities of marketing relate to the
wider organizational context of TUI
In TUI, different types of roles and responsibilities in marketing are played by
manager who analysis the market, gather information, setting prices, using
promotion, packaging and labeling that helps to perform the business activities
and increase sale of organization. In this, organization manager are playing a
role of planner, researcher, promoter, price setter and marketer that can help to
attracts customers and increase the selling activities. This helps to increase the
productivity and profitability. For instance, TUI is making a plan to provide ski
holiday such as Himalaya, cold place, ice area which customers wants that helps
to increase the sale and organisation brand image in competitive environment.

An analysis of how marketing influences and
interrelates with other functional
departments of TUI
Marketing is the main activity in organization which is important to perform all functions as
collecting information, promotion, selling prices, attracting customers, increasing selling
and customer services that can attracts customers and help to increase the sale. In TUI, all
functions are important as manager analysis the market regarding holiday packages,
provide information, uses promotion and also provide customer services that increases
sales and maintain the brand image effectively. The functions in relation to marketing that
are as defined:.

Cont..
Marketing with research: Research means to analysis the market and share with
marketing department so products and services can be introduced accordingly. In
TUI, research department is playing a vital role that analysis the current trend
and customer needs which helps to perform all activities and marketing
department provide information in relation to new tour packages and facilities
that increases organisational performance.
Marketing with sale: Marketing is uses to inform people, attracts and providing
right information to people which helps to make the right business decision
regarding buying of products. In TUI, marketing function is interrelated to sale
department which helps to increase the sale of organisation. For example,
marketing managers are playing a role of marketer in which they provide
information to customer regarding Ski holiday. It helps to increase the sale by

An analysis of the value and importance of the
marketing role in the context of TUI
In TUI marketing is important and valuable that is uses by marketing manager in
order to inform their customers and influence them to buy the products. Thus
helps to increase the sale of TUI by increasing the number of customers. The
manager of such organisation are understand the needs and wants of their
customer as they wants better quality of products and services that can make
happy to customers they feel happy. With the help of marketing, all functions
are performed effectively which increases business productivity and
profitability.

A critical analysis and evaluation of the significance of
effective interrelationships between the marketing
function and the different functional departments of
TUI.
In TUI there are different functions such as research, promotion, price setting,
customer service, packaging, labelling, standardisation etc. which are inter
related to other functions. For instance, research department provide the
information to production, administration department so that kind of
products and services can attracts customers and deliver best packages. As
customers are demanding ski holiday which is collected by marketing
manager and provide information to administration department that attracts
customers and increase sale.

Conclusion
From the above presentation it can be concluded that marketing manager
are having different roles and responsibilities that helps to perform the
activities and increase business performance. In current and future
trend the marketing is related to product concept, production, selling,
marketing and societal concept that are used to attracts customers. The
function of marketing are research, promotion, gathering information,
pricing, customer support etc. that are interrelated with each other and
complete the targets.

References
Omingo, C. A. and Mberia, H. K., 2019. Direct Marketing and Student
Enrollment in Public Universities in Kenya. Journal of Education.
2(3). pp.66-85.
Brennan, B. S., 2020. Dissertation for the Degree of Doctor of
Philosophy in Hospitality and Tourism.
Qi Yan, Y., 2019. Tourism research in China: themes and issues.
.