Marketing Essentials for Travel and Tourism

Marketing Essentials for
Travel and Tourism

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Roles and responsibility of the marketing function....................................................................3
P2. Interrelationship between marketing and other functions.....................................................5
P3 marketing mix to the marketing planning process with different travel tourism organisation
.....................................................................................................................................................7
P4 Marketing plan for a travel and tourism ...............................................................................9
Conclusion ....................................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is the study of promoting, advertising and selling the products and services to
customers. Marketing can make consumer aware about products and services which is being sold
by company. (Uncles, 2018). Selling and distributing of the good and services to promote the
product in the market. In this project travel and tourism company is Topdeck. Company is a tour
operator and also provide trips throughout the Europe, Asian, north America, Africa, middle east,
Egypt. Topdeck also offers 330 different tours in 65 countries. Topdeck was founded in 1973 is a
London based travel and tourism company which provide trips for people under the age
background of 18 to 39 years. They provide the trips in the buses and the first trip of the
company was to Spain to Morocco. Top deck also earned some awards throughout in their carrier
they won the award as favourite big tour operator and favourite big operator in west Europe as
well. This report will highlight the role and responsibility of marketing. It will also lay emphasis
on marketing functions and their inter-relationship with other functional units marketing mix and
comparison with other market competitors. Study will also lay emphasis on the marketing plan
which is made by company
TASK
P1 Roles and responsibility of the marketing function
Marketing is an essential is part of the organization. Topdeck as a travel tourism
company marketing player a vital role in the advertisement and promotion to promote Topdeck
tours and trips as they provide in the market. Marketing functions has some role and
responsibility which are as follows:
Market Research: It is major function of marketing, in Topdeck as they have competitors
like Travelodge and premium tours. Company is being engaged in doing deep market research
about trends that are going in an on market. Top Deck company is also engaged in doing
research about the strategies used by competitors. (Perreault, 2018). Marketing research lays
emphasis on the trends that are going on and what people follow in the current time, what they
are picking as a customer and what they are rejecting at the same time this also need to be
researched. In marketing research Topdeck requires the future trends in the market and the also
set campaigns for the customers’ needs and what are on to at this time. What customer looking
for and here Topdeck research and campaign for upcoming seasons trends like if people is

looking for summer holidays also they must be searching beach destinations (Okumus and Cetin,
2018).
Promotion: marketing is helpful in promoting brand and generating sales in business unit. Each
firm aims to raise its brand image through promotional activities business and raise awareness
among consumers that may help organization in promoting the brand in significant manner.
Topdeck is also involved in making use of various promotional channels in order to attract more
and reach out more consumers. Various channels that are being used by company is social media
for example Facebook, Instagram that has supported them to reach out large range of consumers.
Product designing: Conducting research is one of the most important function of marketing,
marketing team conduct primary and secondary research in order to identify needs of consumers.
This aids business in knowing needs of potential buyers and offering them services according to
their specific requirements. This is beneficial in order to make people positive and attracting
more buyers towards the organization. Topdeck logos are made attractive so that they can attract
more number of consumers. (Rowley, 2016). They print and design their packages and their
billboards on the streets of London to just get attention of customer.
Pricing: this is the essential function of marketing department, every traveler looks at the price of
trip or tour package and accordingly they buy that packages. Marketing aids in knowing their
buying capacity and their interest of spending. By this way companies can set that prices so that
more consumers take interest in the project (Malhotra, 2015).
1. Distribution and selling: Marketing is helpful in analyzing the best way to distribute the
products and services. By this way enterprise can reach to mass audience and can offer
services to large number of people. This aids in raising sales of company to great extent.
In tours and travels transportation has its impact on business as topdeck as in tours and
travel business who also provide the trips like road trips so they need a proper
transplantation (Pike, 2015). When customers are looking for road trip as and there
holiday so they want they best and comfortable rides in there whole road trip time so top
deck select some best rides like buses for group of peoples. In modern times solo ride is
very famous these days so they pick some excellent bikes and cars which are not costly to
them and customers as well. They deliver product which have an impact on the marketing
campaigns. (Sharp, 2016)