Marketing Essentials for Travel and Tourism

This presentation explores the roles and responsibilities of marketing functions in the travel and tourism industry. It discusses the importance of marketing in satisfying customer needs and achieving business objectives. The presentation also highlights the interrelationships between marketing and other organizational functions.

Marketing Essentials for
Travel and Tourism

Table of Content
• Introduction
• Roles and Responsibilities of marketing functions
• Roles and Responsibilities of marketing related to
organisational functions
• Conclusion
• References

Introduction
Marketing refers to that activity which is adopt by a company to
promote the products and service of the company. In this process
various factors are included such as creating, communicating,
advertising and delivering products to the customers. In this
report it will be understand that what is the key roles and
responsibilities of marketing function and how they are
interrelated with other marketing function.

Roles and Responsibilities of the marketing
functions
Marketing is the process of delivering the goods and services
for satisfying the needs of its customers. The marketing
functions start from identify the customers needs and satisfying
those needs in an appropriate manner. The various kind of
marketing functions which includes identify customers needs,
planning, product development, packaging etc.

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Formulating strategies: It is the main function of marketing
which have huge role in the growth of the business.
Formulation of strategies refers to that plan which include all
the activities which is done by the organisation to meet their
objectives and vision.

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Market research: It is the most crucial responsibility of the
marketing department as it is related to research which is
important in any business. A proper research is required for
the business to meet its customers needs and wants so they
able to achieve the objectives.

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Brand management: For maintaining their brand value
management of Thomas cook needs to provide effective
services to their customers. In respect to travel industries, it is
must for them to concern about their brand management as
these industries have to face more competition and
globalisation in the market.

key roles and responsibilities of the
marketing in environment
Monitoring marketing environment: It is the main
responsibility of manager towards the environment that they
must focus on the factors of environment such as economic,
social culture, technological, political, and legal factors.
Dealing with competition: As Thomas cook is leading in the
travel industry so they have to face tough competition in the
market with TUI, British Airways and many others.

Roles and responsibilities of marketing
related to organisational functions
In the present corporate world, marketing plays a crucial role in
operating business activities in an adequate manner.
Marketing is essential for smoothly operating every activity or
function of the organisation as it helps an organisation to
attain more success and growth in the market.

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Human resource department and Marketing:- In any
organisation Human resource department is responsible for
recruiting, selecting, and development of the employees.
Finance department and Marketing department:- These both
departments have great relation with each other. As the funds
which are allocates for the marketing are useful for developing
the marketing strategies.

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Research & development and Marketing:- R&D department is
working in the organisation to generate new ideas, new
services and innovations. In all these activities marketing
department will help them to gather all the information from
the market about the market segments, customers behaviour,
their preferences and competition.

Interrelationships between marketing and
other functional
The interrelationship of marketing with other functional
departments will provide a great benefit to the Thomas cook.
The relationship between all the departments helps them to
attain more customers satisfactions and get more success in
the marketplace.

Conclusion
From the above report, it can be concluded that marketing and
the relation of marketing with every function or department is
very essential within the organisation. Marketing manager
plays an important roles and responsibilities for accomplishing
the goals and objectives.

References
Matikiti, R., Kruger, M. and Saayman, M., 2016. The usage of
social media as a marketing tool in two Southern African
countries. Development Southern Africa. 33(5). pp.740-755.
Okumus, B. and Cetin, G., 2018. Marketing Istanbul as a culinary
destination. Journal of Destination Marketing &
Management. 9. pp.340-346.

Thank You