Marketing Essentials for Travel and Tourism

Marketing
Essentials for
Travel and
Tourism

Table of Content
 Introduction
 Roles and responsibilities of marketing functions
 Roles and Responsibilities of marketing related to organisational
functions.
 Conclusion
 References

Introduction
Marketing is the essential tool for the organisation as this allows
organisation to increase sales and profitability. It is the business
activity which influences buyers to the buy the products and
services and also helps in the promotion, advertising and
distribution of the product.

Roles and Responsibilities of marketing
functions.
Marketing is the necessary function which is to be performed by the
business organisation in regard to deliver the products and services
of the customers satisfaction. It is the prime or it can be said is the
main component for the business management. To achieve the
primary objective or the vision of the company the business
implements various function.