Marketing Essentials for Travel and Tourism

Marketing Essentials
for Travel and Tourism

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1 Key roles and responsibilities of marketing function.............................................................1
M1 Analyse the roles and responsibilities of marketing in the context of the marketing
environment.................................................................................................................................3
P2 How marketing roles and responsibilities of marketing relate to wider organisational
context..........................................................................................................................................3
M2 Interrelationships between marketing and other functional units within a selected tourism 4
Task 2...............................................................................................................................................5
P3 Compare the ways in which different tourism organisation apply marketing mix to
marketing planning process to achieve objectives.......................................................................5
M3 Tactics applied by travel and tourism organisations to demonstrate how business
objectives are achieved................................................................................................................7
Task 3...............................................................................................................................................7
P4 A basic marketing plan for travel and tourism company to meet with marketing objectives 7
M4 Produce a detailed, coherent evidence-based marketing plan for an organisation..............11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
In business environment travel and tourism company are growing faster and they are
increasing number of customers by providing different services. This organisation is making
profits by using marketing activities that is important to grow and develop the business.
Whenever there is needs of introducing new services and tour packages marketing activities are
uses by organisation that helps to increase the organisational productivity and profitability
(Ghimire, 2015). Marketing is the activity uses by managers in order to inform people and
encourage the customers to buy products. To understand about this, Audley Travel has been
selected that is UK based organisation providing tour packages and travelling services to
customers. This organisation is increasing sales by attracting customers and selling them
services. Topics are covered in report are role and functions of marketing, marketing mix,
business plan and interrelation between marketing and other functions.
Task 1
P1 Key roles and responsibilities of marketing function
Marketing is the activity, adopted by all organisation in order to inform people, attracting
customers and delivering the products and services. Different types of products and services are
provided to people as per their demand that make feel good to customers. Organisation should
offer variety of products that can satisfy the people by delivering the best services. Audley
Travel company is using marketing and advertisement that influence customers and maintain the
high performance. Different functions, roles and responsibilities are performed by such
corporation that are as stated:
Market information – Information is needed for everyone that attracts customers
regarding particular products and services. If a person is needed specific products then it should
analysis the market that can help to select the best products. Marketing is the act that is
performed by management in order to provide an information to people. In Audley Travel,
marketing manager play role and responsibility by providing information regarding tour
packages and services at different destination that helps to increase the performance (Hall,
Prayag and Amore, 2017).
Marketing planning – Planning is the activity that is perform by management in order to
attain the decided goals and objectives. It is needed at every place that increases business
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