Roles and Responsibilities of Marketing Department

This presentation discusses the roles and responsibilities of the marketing department in an organization. It explores the significance of the interrelationship between the marketing department and other departments. The presentation also critically analyzes and evaluates the key elements of the marketing function.

Marketing Essentials
(TASK-1)

• Introduction
• Roles and responsibilities of marketing department
• Roles and responsibility in context of marketing environment
• Roles and responsibilities of marketing in organisational wider context
• Significance of interrelationship of marketing department with other departments
• Critically analyse and evaluate the key elements of the marketing function
• Conclusion
• References
Content

Introduction
The description of the
marketing is a procedure of
assembling, manufacturing,
selling, producing of the
product and services with
having an objective to fulfil
the customer needs and
wants.

Roles and responsibilities of marketing
department
Marketing
It refers to that term which
includes the set of activities
that is related to promoting,
buying and selling of the goods
and services to reach the large
target market. In this company
delivers their offerings
according to the customers
taste so that their products can
satisfied their wants and
organisation may achieves
more profits.

Roles of marketing function
The role of the TUI marketing manager is more significant for
gaining the large market share and profits for longer sustainability
that can be shown below.
Analysing the customer needs- It is an essential role that a
marketing manager plays in this they can examine the needs
and wants of the customers before developing and designing
the goods and services.
Seeking new marketing tools- In case of marketing field there
is a diverse environment present because it is changing
according to the business environment and preference of
people in the society.
Better product offerings- It is an essential functions of the
marketing that shows the roles of the marketing manager in the
organisation.

Responsibilities of marketing
function
The main responsibility of the marketing department in travel and
tourism company is offering the trendy and creating goods and
services to always surprise to their customers and retain them for a
longer period of time. They perform their function by using
effective promotional techniques and customer retaining
approaches by connecting with the customers on the regular basis.

Roles and responsibility of
marketing in marketing
environment
In the modern marketing environment company can mainly focus
on finding the potential customers that gives the high benefits
to the organisation and for this manager can adopts the various
promotional tools to attracts the society people.
Moreover, marketing manager can work for maintaining the
brand image of business within the industry by adding the
values to their products and services.

Continue...
Marketing process
 Situation analysis
 Marketing strategy
 Marketing mix decisions
 Implementation and control

Continue...
Current trends of marketing- In case of TUI, marketing
manager can currently use the social media tools like Facebook,
Instagram, You tube etc. for promoting their products and services
and gaining high market share by attracting the large base of
customers.
Future Trends of marketing- In case of TUI, marketing manager
can follows the artificial intelligence techniques to success in the
market and gaining high market share. It also helps in making
loyal customers and enhancing the image of the brand for a longer
period of time.

Roles and responsibilities of marketing in wider
organisation context
Marketing is an essential function that
is very helpful in creating
connectively within the firm.
Positive connectively with the
marketing department to other
departments shows the smooth
functioning and task can be
achieved within a period of time.
Marketing and human resource- In
company human resource
department is responsible for hiring,
selecting, organizing and managing
the workforce and also filling the
vacant jobs within organisation.

Continue...
Marketing and finance- IN case of
TUI, positive combination helps in
gaining high profits and effectively
completing the operations of
marketing that give high returns to
the company. In this finance
manager provides the budget for
promoting services and tools and
communicate it to the marketing
manager so that they cannot do
more expenses.

Significance of interrelation of marketing with
other functions
The major importance for the
interrelation between the
various department within the
TUI is that it helps in
enhancing the productivity and
proficiency within the firm by
minimising the wastage of
resources and time. It also
helps in maximising the speed
of the company so that goals
can be achieved in an
appropriate manner.

Critically analyse and evaluate the key
elements of the marketing function
By above analysis it is to be evaluated that HR, Finance and marketing
department arr interlinked to one another to perform their task for
achieving the goals so that TUI can get the effective outcomes on a
specified period of time. In this department of marketing can
provides the trends present in market and HR department can
evaluated the workforce so that working according to that trends can
be successfully done and in this finance department can provides the
budget for performing these activities and gaining more revenues.

Conclusion
From the above explained report it is to be concluded that marketing
essential is an effective term in playing the various functions of the
organisation for enhancing the growth and sustainability of the firm.
It inculcates the various roles and responsibilities of the marketing
function so that task can be achieved in an effective and efficient
way.

References
Alford, P. and Page, S.J., 2015. Marketing technology for adoption by
small business. The Service Industries Journal. 35(11-12). pp.655-
669.
Camilleri, M.A., 2018. Travel marketing, tourism economics and the
airline product: An introduction to theory and practice. Springer.
Gorlevskaya, L., 2016. Building effective marketing communications
in tourism. Studia Commercialia Bratislavensia. 9(35). pp.252-
265.

Thank You