Marketing Essentials for Travel and Tourism

MARKETING ESSENTIALS
FOR TRAVEL AND TOURISM

TABLE OF CONTENT
• Introduction
• Roles & Responsibilities of Marketing Function
• Relation of Marketing with other functional areas

INTRODUCTION
• Marketing is a process that includes basic research about the product.
Analyzing the market, construct strategies for the product to develop and
capture the market.
• The presentation includes the roles and responsibilities of marketing function
and the relation of marketing department with the other functional
departments.