Marketing Essentials for Travel and Tourism Activity 1

MARKETING ESSENTIALS
FOR TRAVEL AND TOURISM
ACTIVITY 1

INTRODUCTION
 Marketing mentions activities which is undertaken by organization to
enhances purchasing along with services.
 It includes promotion, purchasing and supplying products or goods to
customers or other organizations.
 Marketing is important for advertising organization and brands etc. there
are lots of marketing strategy which is essential for marketing.
 Such as social media, customer relationship, joint venture and
partnerships, affiliated and brand ambassadors, web presence etc.
 These strategies apply by organization promote brand in market.

P1 key role and responsibilities of the marketing function
Marketing roles support growth in the travel and tourism industry. It includes various function
such as market research, finance, product development, communication, distribution, planning,
promotion and selling etc. these function supports to promote brand in global market. Beside
of this organization enables to meet customers objective by offering desirable products along
with services. Role and responsibilities are -
 Market research: TUI organizations travel and tourism company which has main mission
to accomplishes customers needs and enhance brand value in market. To gain organization
goals marketer research in travel and tourism industries where marketer understand what
customer needs and their expectation regrading products and their services