Marketing Essentials for Travel and Tourism

Marketing Essentials for
Travel and Tourism

Table of Content
• Introduction
• Roles and Responsibilities of marketing functions
• Roles and Responsibilities of marketing related to
organisational functions
• Conclusion
• References

Introduction
Marketing refers to that activity which is adopt by a company to
promote the products and service of the company. In this process
various factors are included such as creating, communicating,
advertising and delivering products to the customers. In this
report it will be understand that what is the key roles and
responsibilities of marketing function and how they are
interrelated with other marketing function.

Roles and Responsibilities of the marketing
functions
Marketing is the process of delivering the goods and services
for satisfying the needs of its customers. The marketing
functions start from identify the customers needs and satisfying
those needs in an appropriate manner. The various kind of
marketing functions which includes identify customers needs,
planning, product development, packaging etc.