Interrelation between Marketing Function and Other Functional Units

This presentation analyzes and evaluates the key elements of marketing function and its relationship with other functional units of the organization.

Marketing essentials

 Introduction
 Functions of marketing
 Interrelation between marketing function and other functional units
 Conclusion
Table of content

Marketing is the procedure which attracts consumers to purchase finished
goods and services by positioning the product in their mind. This involves
research, sales promotion, physical distribution, etc. The organisation selected
for this project is Cadbury as being British multinational confectionary
company which is wholly owned by Mondelez International since 2010. This
project analyse and evaluates the key elements of marketing function and its
relationship with others functional units of organisation.
Introduction

This refers as the procedure of identifying, anticipating and satisfying
customer needs, desire and wants of an organisation. It attracts large number
of customers through sales promotion from direct and indirect channel of
distribution. Managers of Cadbury focus on marketing function of their
product as it develops customer relationship management by satisfying the
demand of their end-users through supplying qualitative products.
Marketing

 It is described on the basis of market information, planning, product
designing and development, exchange functions, physical distribution,
standardisation and grading, risk taking, product labelling and packaging
and consumer support.
Functions of marketing

 These functions of marketing are explained with reference to managers of
Cadbury are as follows:-
 Market information:- Managers of marketing department analyze that the
information is related with change in taste and preference of customers are
very essential to sustain in the market place and to enhance the profits and
revenues of the company.
 Market planning:- Marketing departments aims to achieve their
organizational goals and objectives by producing their qualitative product
to meet the demand of customers. It is very essential to plan the strategy as
per the market needs so that Cadbury can earn higher profits.
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 Product designing and development:- The marketers develops strategy
to design their product in effective manner with proper labelling and
packaging that attract large numbers of customers to purchase the finished
goods and services.
 Exchange functions:- The buying and selling function adopted by
producers to supply their manufactured finished goods and services by
supplying it effectively.
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 Physical distribution:- The activities involved in storing and transporting
functions of product through direct and indirect channel of distribution. In
this marketing department plays an important role so that activities can be
done properly and effectively as in favor of organizational benefits.
 Standardisation and grading:- The term standardization refers as to
produce goods at predetermined specifications.
 Risk taking:- It is considered as one of the most important function of
marketing.
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 Labelling, packaging and branding:- The roles and responsibility of
managers is to focus on proper labelling of brand and logo on product
which describes the pros and cons for its consumption.
 Customer support:- This refers as the good and positive result for
supplying qualitative products to its customers that enlarge target market
and enhance market share.
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Roles and responsibilities of marketing in marketing
environment
It is very essential for the manager of Cadbury to understand the
external environment so that they can earn higher profits. For this
they can focus on some roles and responsibilities that can be
shown below.
 Developing marketing strategies and plans
 Marketing research

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Critically evaluate the significance interrelationship between
different departments
From the above explanation it is to be evaluated that
interrelationship between the departments with the marketing
department is very effective because it helps in gaining the higher
profits and revenues. In this if finance department is not pass the
budget marketing department cannot work properly. Whereas if
marketing department can not attracts the customers effectively
they cannot generate sales and due to this sales department faces
major losses and many more so that it is very important for the
Cadbury to work in a cooperation so that work can be done
effectively and efficiently.

 The interrelation between functions of marketing and other functional units
are mentioned with reference to managers of Cadbury are as follows:-
 Marketing with production:- The interrelationship between this
department is necessary for Cadbury because of smooth functioning of the
work. In this The production refers to manufacturing item by adding
specialised features in order to meet requirement of customers to satisfy
their needs, desire and wants.
 Marketing with sales:- The sales is defined as ability to meet
requirements of customers by supplying their finished goods and services
through direct and indirect channel of distribution.
Interrelation between marketing
function and other functional units

 Marketing with information technology:- The role of information
technology in marketing is to develop customer relationship management,
digital marketing, etc., that is nowadays most applicable trend of
customers.
 Marketing with research and development:- The market research refers
to analyse the demand generated from target market which is to be
efficiently fulfilled by distributing the qualitative product.
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 Marketing with Finance:- Finance is one of the most important part of
marketing procedure for providing funds at right time in budgetary control
and adds financial decisions.
 Marketing with operation:- The operation is defined as the procedure
operated by producers from manufacturing raw material to finished goods
and services for accomplishment of organisational goals and objectives.
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 From the above discussion it have been concluded that marketing is very
essential for an organisation to meet the requirements of their customers by
providing them high quality products that result in higher satisfaction.
Conclusion

 Biaudet, S., 2017. Influencer marketing as a marketing tool: The process of
creating an Influencer Marketing Campaign on Instagram.
 Breyer-Mayländer, T., 2018. Marketing für Kommunalverwaltung und
Kommunalpolitik: Kommunikations-und Partizipationsstrategien für das
Gemeinwohl vor Ort. Springer-Verlag.
 Moorman, C. and Day, G. S., 2016. Organizing for marketing
excellence. Journal of Marketing. 80(6). pp.6-35.
References….

Thank you