Marketing Essentials: Analysis of Cadbury's Marketing Function and Strategies

Marketing
Essentials

Table of Contents
INTRODIUCTION....................................................................................................................................3
ACTIVITY 1.............................................................................................................................................3
Covered in PPT......................................................................................................................................3
ACTIVITY 2.............................................................................................................................................3
CONCLUSION.........................................................................................................................................7
REFERENCES..........................................................................................................................................8

INTRODIUCTION
Marketing is the set of activities which perform its action to promote and position
brand or product for their target market to meet their requirements by supplying qualitative
finished goods and services. The marketing essential analyse the potential consumers of
product in order to plan the pricing strategy that is to be charged by them. It further focuses
on market penetration and development to expand business by enlarging customers for
maximisation of revenue, profitability ratios and market share (Eagle, 2019). This advertise
goods and services by offering diversified products to their buyers through direct and indirect
channel of distribution for attracting them to purchase more that increase sale. The
organisation chosen for this assignment is Cadbury a British multinational confectionery
which is entirely owned by Mondelez International form 2010. This project covers two
activities in which the first activity analyse and evaluates the vital factors of marketing
function and its relation with others functional areas of firm. Additionally, the second activity
describes marketing mix to compare the organisational strategies with its rivalries and
implement strategic management plan for the company.
ACTIVITY 1
Covered in PPT
ACTIVITY 2
Marketing Mix:- It refers a framework that involves product, price, place,
promotion, people, process and physical evidence. This is a procedure which starts from
production and ends with consumer service (Halpern, 2016). These elements of marketing
mix play major role in promoting and positioning finished goods to its target market for
maximising revenue, profits and market share. It is further described with reference to
managers of Cadbury as compared to its rivalry for Nestle is as follows:-
Marketing mix difference between Cadbury and Nestle:-
Marketing Mix Cadbury Nestle
Product:- This is defined as
to develop new product in
global market which is
capable to meet needs,
desire and wants of
consumers.
The Cadbury products
consists varieties of
chocolates which are
Cadbury Dairy Milk,
Bournville, Dairy Milk Silk,
5-Star, Temptations, Perk,
Éclairs, Celebrations, etc. It
is beneficial in producing
large quantity of goods that
differs in relation with the
The products of Nestle are
baby food, medical food,
bottled water, breakfast
cereals, coffee and tea,
confectionary, dairy
products, etc. The company
is beneficial by these
products as these have
capable to attract baby, kids,
adults, older, etc., to