Roles & Responsibilities of Marketing Function

Marketing Essential
P1 and P2

Introduction
The process of making relationship with customer or the activity of promoting the brand in the
market is termed as Marketing. It is one of the major component because it attracts large number of
audiences and thus creating sales for the company. Marketing is important as it identify whether product is
develop in market or it requires to be creative and more unique. In present report, Cadbury is chosen as
the base company. The company was founded by John Cadbury in year 1824. Cadbury is a multinational
company and renowned as second largest brand in worldwide. its head office is in London and operates
in an around 62 countries.

Roles & Responsibilities of marketing function
• Below are some of roles & responsibilities of marketing function in
relation to Cadbury:
• Analysing and Collecting Market Information
• Marketing Planning
• Packaging & Labelling
• Promotion

Analysing and Collecting Market Information
• To gather the knowledge about market or to analyse is one of the most important
role of marketer.
• The marketing department of company has the responsibility to identify the
requirement of customers and then take steps regarding designing, packaging,
labelling, producing and promotion of its brand.