Role of Marketing in Wider Organizational Context

Marketing Essentials
PART 1

TABLE OF CONTENTS
 INTRODUCTION
 Marketing function plays an important role in the wider
organizational context
 The role of marketing department in business environment
 The interrelation between marketing and other functional unit
 The key elements of marketing function and interrelationship
with other units of the company
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is an important function for an organization. For
the success of any product, it is essential that it is
communicated to the right people, time, place and way.
 They are essential elements of the marketing. Sainsbury is
the company of UK, which is the second largest
supermarket's chain. Company is founded in 1869. The
founder of the company is John James Sainsbury. It is a
retailing industry.
 This presentation covers the role of marketing at wider
context and in business environment, the interrelationship
between marketing and other functional unit.