Marketing Essentials: Roles, Responsibilities, and Interrelationships

Marketing essentials

Table of content
 Introduction
 Key roles and responsibilities of the marketing function relate to the wider organisational
context
 Key roles and responsibilities of the marketing relate to the wider organisational context
 Roles and responsibilities of marketing in the context of the marketing environment
 Significance of interrelationships between marketing and other functional units of an
organisation
 Key elements of the marketing function and how they interrelate with other functional units
of an organisation
 Conclusion
 References

Introduction
 Marketing is defined as a process of buying and selling services and goods that helps
organisation to fulfil its objectives in an effective manner. There are different types of roles and
responsibility of marketing function which is essential for business entities to undertake in order
to manage the marketing functions.

Key roles and responsibilities of the marketing function
relate to the wider organisational context
 Market research
 Promotion and advertisement