Marketing Essentials

MARKETING ESSENTIALS

TABLE OF CONTENT
INTRODUCTION
MARKETING PLAN
CONCLUSION
REFERENCES

INTRODUCTION
 Marketing plan is the systematic and disciplined activity to
formulate strategies of marketing.
 This presentation is based on Apple Inc.
 This presentation cover marketing plan and evaluation for new
product development of organization.

CONTD....
 Economic Factor:
 It involves inflation rat, interest rate, exchange rate etc. which
are directly influenced on new product development of Apple.
 Social Factor:
 It involves living of standards, income level, taste and
preferences, demand etc. The living of standards in UK is
very much superior.

MARKETING PLAN
 Importance of Marketing Plan:
 It is important to avoid future uncertainties, help in
management by objectives, coordination.
 It is essential to communication between the departments as
well as getting full satisfaction of consumers.
 It covers executive summary, situational analysis, marketing
mix, SWOT analysis and so on.

CONTD....
 EXECUTIVE SUMMARY:
 In this plan, Apple introduce and develop new product that is
iPhone SE 2.
 Therefore, marketing manager need to prepare marketing plan
which covers marketing objectives, segmentation, targeting
and positioning.