Marketing Mix Comparison: Audi vs Tesla

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
LO1..................................................................................................................................................3
Definitions and marketing concept .............................................................................................3
LO2..................................................................................................................................................6
Marketing mix comparison between two companies from same industry..................................6
LO3................................................................................................................................................11
basic marketing plan of company.............................................................................................11
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................19

INTRODUCTION
Marketing is an activity of the company, undertakes in order to promote selling and
buying of the companies products and services in the market. Marketing can include advertising
o product, delivering, selling and presenting product to attract customers.
This report will cover marketing activities run by the Audi, it is a German auto-mobile
car manufacturing company who are selling Luxury vehicles in all around the world. This
company was founded in year 1909, and they are also an member of the Volkswagen group and
has its root till the Bavaria, Germany etc. This company is an goo market captured within the
UK market where they are continuously selling their product and services and satisfying people
through mixture of luxury and sports car. The technology used by the Audi is advanced and
right now they are working to develop E- car to take competitive advantages.
This report will roles of marketing of and interrelationship between marketing and other
function of a company. This report will compare Audi and Tesla on the basis of marketing mix.
In the end of this report will provide marketing plan of the Audi to achieve their set objective.
LO1
Definitions and marketing concept
Marketing
Marketing is defined as process of organization which undertakes to promote buying and selling
of product as well as service. This process will be used by “Audi” for purpose of advertisement,
selling and delivering the products to customer or business (Suoniemi, Meyer-Waarden and
Straub, 2020). Basically, “Audi” can include marketing as discipline all actions of enterprise to
maintain good relationship with existing customers in global marketplace.
Nature of Marketing
The Nature of marketing is the social process by which individuals or group obtain what
existing consumers need and want through creating or exchanging the product, values with other.
Marketing is primarily include human activity, customer oriented, creation of utilisation, guiding
element of enterprise, goal oriented and exchange process (Peñalba-Aguirrezabalaga, Sáenz and
Ritala, 2020). These are considered the specific nature of marketing, which is mainly used by
“Audi” in order to promote their goods and services in marketplace. In some situation, it help for
“Audi” to enhance the overall business production and sales.

Development of marketing concept that include current and future trends. How external
environment influence and impact on marketing activities.
Marketing and marketers operate in a dynamic environment or culture. As a result,
marketing concepts are constantly evolving, changing so that strategic planner must include
these when formulating an effective plan. The marketing concept is belief that “Audi” should
analyse existing customer’s need and requirement. In this way, it help to make rational decision
where Audi beaut a competitors and satisfy requirements. Audi may adopt this idea to enhance
their business performance in marketplace.
In context of marketing current and future trends, Audi will use social media platform,
application and other distributed channel for purpose of marketing. it help for identify the wants,
needs and interest of target markets, deliver the preferred satisfaction more efficiently. In this
way, it will increase the rate of production and more consumer attracts towards goods or
services. “Audi” will concern about the marketing concept that extended beyond the promotional
message. It relates to the short-term arrangement where processing transaction between two or
more parties. Thus, it has been developed the connection which made after transaction and
customer feels appreciated with services. Afterwards, the good relationship brings come back for
more product in future.
Apart from that number of forces over which it has no control that affect on the Audi’s
marketing activities. External environment is impact on the organization to change the political
activity, economic condition, advancement of technology, social and culture influences
(Naujoks, 2020). At that time, Audi needs to shift in the external marketing environment which
often necessitate change in the business marketing plan. Audi is affected by external factors but
different factors have a strong influence on particular products.
The role of marketing
Structure and operations of marketing departments
Within marketing department, it can be performed the different roles and function that
support of “Audi” and its product as well as service. The overall structure of marketing
department will be different on the basis of need or requirement (Whitler, Morgan and Rego,
2020). Typically, marketing manager can handle the business activities while performing
suitable role and function.