Roles and Responsibilities of Marketing in the Marketing Environment

This presentation analyzes the roles and responsibilities of marketing in the context of the marketing environment. It also examines the significance of interrelationships between marketing and other functional units of an organization. Additionally, it critically analyzes and evaluates the key elements of the marketing function and how they interrelate with other functional units of an organization.

MARKETING ESSENTIALS

• INTRODUCTION
• Functions and purpose of marketing
• Marketing role and responsibilities connect the broader reference
of company
• Analyse the roles and responsibilities of marketing in the context
of the marketing environment.
• Analyse the significance of interrelationships between marketing
and other functional units of an organisation.
• Critically analyse and evaluate the key elements of the marketing
function and how they interrelate with other functional units of an
organisation

INTRODUCTION
• Marketing is considered as a process in which various kinds
of activities and function perform by organisation for
promoting products and services. In other words, marketing
involves delivering, marketing and advertising products to its
user and other businesses. It includes various kinds of action
which is undertaken by company for maintaining superior
relationship with its user.

FUNCTIONS AND PURPOSE OF
MARKETING
• Market information
• Finance
• Market Planning
• Product development and designing
• Exchange Functions
• Distribution Channel

Roles and responsibilities of marketing
• Marketing and Research: Research department signifies group of
individual person within organisation which assess firms, securities
as well as economic matters. Hence, it is important for organisation
to bring ideas from research department for future advantages
• Marketing and Finance: Finance department assess various
activities which is linked with capital market, investment as well as
money and so on. In addition to this, it comprehends study of
assets and other financial system

CONT…
• Marketing and Production: Production department includes
producing proper products and services in improved way. There
are various example of functional unit such as finishing,
assembling and many more. Marketing and
• Human resource: Human resource department is significant for
business organisation. They focus on hiring and choosing
capable and competent subordinates for growth and
development of company in the market.

M1 Analyse the roles and responsibilities of marketing in the context of
the marketing environment.
It is necessary for organisation to consider marketing
environment for satisfying need and wants of its user. Hence,
they implement advanced technology for providing innovative
and unique products and services to its user at marketplace. It
helps them in enhancing loyalty and trust of consumer for
longer period of time and also build positive brand image of
company in front of user in the market.

M2 Analyse the significance of interrelationships between marketing and
other functional units of an organisation.
Herein, it is important to interconnect various department for smooth
running of organisation. The company focuses on interlinked different
functions and activities that helps in achieving goal and objective in pre-
decided period of time. There are a number of operation in a business
which requires assistance of more than one function. This describes the
interrelationship and need for coordination between various functional
units of an organisation. Hence, it assists in increasing success and
growth of organisation during specific time period.

D1Critically analyse and evaluate the key elementsof the marketing
function and how they interrelate with other functional units of an
organisation
• There are various elements of marketing functions which helps in
maintaining interconnection with other functional unit of company that is
going to be mentioned below:
• Products: It is necessary for organisation to offers wide variety of products
such as clothing, foods and electronics for satisfying them. Therefore, it is
necessary to have production department in order to offer goods to its user.
• Price: Herein, the quality products and services provide to its user at
relatively low cost. The finance department focusing on making appropriate
budget in order to offer innovative foods to its customer.

CONT…
• Place: It is necessary for
organisation to provide convenience
to its user in the market. The logistic
department offer products and
services as per requirement of
consumer.
• Promotion: The marketing
department of organisation adopt
promotional technique such as sales
promotion, publicity and advertising
in order to promote products and
services in front of customer at
marketplace (Eng, 2017).

CONCLUSION
• As per above given assignment, it has been assess that marketing
signifies various kinds of activities related to exchanging of products
and services adopted by organisation for promoting its goods in an
effective manner. In addition to this, marketing mix signifies various
kinds of elements adopted by company to assess their goods for
achieving competitive advantage at marketplace. It is necessary to
have superior interconnection with various kinds of functional unit,
the organisation is capable to accomplish target in successful way.

REFERENCES
• Eng, P., 2017. Erste Schritte im Online-Marketing. Springer Fachmedien
Wiesbaden.
• Fill, C. and Turnbull, S., 2019. Marketing communications: touchpoints,
sharing and disruption. Pearson UK.
• Jolliffe, L., 2016. Marketing culinary tourism experiences. The handbook of
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• Al Badi, K., 2019. Implementation of marketing concept and organizational
culture in SMEs in Al Buraimi–Oman. Benchmarking: An International Journal.